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Posts Tagged ‘Maps’

October 7, 2014

Win the Holiday Shopping Season with 3 Positions in Local Search Results

Now that retailers are on the tail end of the back-to-school rush – the second busiest shopping period behind the upcoming winter holidays – the question is: How well is your business prepared to dominate local search results for your products and services this year? Mobile local search comparison shopping is all the rage for…

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November 5, 2013

Businesses Can Now Map Custom Data with Google Maps

Last week, Google introduced Maps Engine Pro, a tool that helps businesses visualize their individual data on the Google Maps platform. The tool allows small businesses to use location tools provided by Google to create both internal- and external-facing maps. The Google Maps Engine Pro tool uses imported data, including addresses, names, office locations and…

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March 29, 2013

Apple Boosts Mapping Credentials with New Acquisition

Earlier this week, Apple acquired a two-year-old GPS start-up called WifiSLAM. The geo-location space is rapidly growing with GPS technology being used widely from smartphone apps to in-car dashboard technology. What sets WifiSLAM apart is its focus on indoor-GPS. Most GPS models use cell towers to measure location which can be about 10 meters off….

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October 2, 2012

Apple Maps – The Good, The Bad, and The What Were They Thinking

Now that Apple’s iOS6 has landed, more and more iPhone users are updating and learning that the deep integration of Google Maps that they had grown accustomed to has been replaced with the drastically different Apple Maps.  For the most part,reviews have been pretty bleak. The complaints have covered a wide variety of issues like geographical errors,…

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June 26, 2012

Start Getting Your Business Ready Now for Apple Maps, Google+ Local

In our monthly Local Search column on Search Engine Land, I discuss the intensifying battle for control of the local search space, as evidenced by the announcements of Apple’s new Maps feature and Google+ Local. As we know, these announcements have sparked great interest: not only in what the moves mean for the industry, the…

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June 14, 2012

Apple Announces New Maps Feature, Taking on Google

Apple made international headlines this week with the announcement of its own mobile Maps service, taking on Google’s dominating Google Maps feature. The service, which will launch as part of Apple’s iOS 6 upgrade this fall, represents Apple’s efforts to keep users within its ecosystem as its iPhone – which currently comes preloaded with Google…

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