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Posts Tagged ‘lsa18’

May 17, 2018

New Report: 20 Takeaways from LSA18 in Chicago

This year’s annual conference (LSA18) at the Loews Hotel in Chicago was the highest attended LSA event in over a decade, and it didn’t disappoint. Local and location-based marketing professionals from all corners of the space – agencies,  media, tech, advertisers – gathered for the three-day conference packed with informative workshops, educational sessions and networking…

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May 4, 2018

#LSA18: Brands – Meeting the Local Challenge

Greg Sterling began the session by posing a question to panelists about how important a business’s website in today’s local ecosystem. How does it factor into Google’s local ranking algorithm? John Curtis, Senior SEO Manager at Walgreens, quickly reiterated Mike Blumenthal from the previous day: ‘You’re asking the wrong questions if you’re still talking about…

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May 2, 2018

#LSA18: Amazon’s Alexa Team Invites Local Search Players to Participate

Amazon’s Alexa team reached out to the Local Search community at LSA 18,  discussing the ins- and- outs of preparing local search for voice search, and helping local search players understand the opportunity of working with the Alexa voice search business. While Amazon voice search devices like the Echo remain the predominant channel for Amazon’s…

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May 2, 2018

#LSA18: Local-Social Engagement Strategies for Brands

It’s no secret that the social media landscape, especially for multi-location brands, has changed rapidly in recent years. With the focus on hyper-local messaging and presence versus that at the corporate/national level, brands looking to make authentic connections with their target consumers, especially with the intent to increase revenue and manage reputation, must adapt in…

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May 2, 2018

#LSA18: Stop, Drop and Roll – Crisis Management for Brands

On the final day of LSA18, Brooke Gabbert, President of Penn Street Communications gave an enlightening presentation on the importance of crisis management and how brands should be prepared at all times for unexpected blunders in order to minimize damages. She began her session by telling the audience that reputation risk is the number one…

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May 2, 2018

#LSA18: Where is Location Going?

Location data has evolved from a pin on a map to a multi-faceted marketing tool that can help businesses drive ROI and performance. GroundTruth, who’s been at the forefront of this category, launched a disruptive “cost per visit” ad model in 2017, as well as a “cost per SKU” model for CPG brands earlier this…

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May 2, 2018

#LSA18: The Story Behind the Waze Local Ad Solution

This morning at LSA18, Rob Bernton from Waze discussed the company’s recently launched self-service ad offering for SMBs: Waze Local. The company made it simple to provision and understand — based on feedback from SMBs and Rob explored their journey to the new product. Before getting into the product story, Rob started by sharing some key…

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May 2, 2018

#LSA18: Voice Assistants and the Future of Local Discovery

This session, moderated by Greg Sterling, was very interesting as it became a debate on the utility of interfaces and devices when in reality it was a conversation about behavior, use cases, and ultimately the fundamental necessity of deep and clean business data and information. The session was focused on the validity and importance of…

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May 1, 2018

#LSA18: Reviews & Rankings – 2018 & Beyond

Business reviews and ratings are increasingly inevitable. Whether companies proactively request feedback or simply allow it to trickle in, consumers are eager to share their experiences online, and understand the power and influence of their opinions. With Customer Experience positioning itself increasingly at the forefront of business evolution, how are ratings and reviews affecting markets,…

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May 1, 2018

#LSA18: The Changing Face of Local SERPs

During a tactical session at LSA18, local SEO experts David Mihm and Andrew Shotland explore the changing landscape of the local search engine results pages (SERPs). They broke down the discussion into four sections: Understanding the SERP context Current state of play What you can do about it (agencies and brands) What you can do about…

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