Archive

Posts Tagged ‘LSA’

November 21, 2013

Yellow Pages Publishers Launch Mobile-Optimized Opt-Out Website

We’re joining with Yellow Pages publishers to announce that we’re making it even easier for consumers to customize the delivery of directories to their homes and businesses. Starting today, consumers can visit the mobile-optimized version of www.YellowPagesOptOut.com to manage the delivery of phone directories directly from their smartphones and web-enabled tablets.     The new…

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September 20, 2013

LSA at the League of California Cities Conference with hibu, YP

I am in Sacramento with Matt Krug of hibu, Charlotte Shepherd of YP, Aaron Lewis of hibu and Dan Moore of hibu.  We are exhibiting at the League of California Cities conference as we continue our proactive efforts at encouraging cities to use and promote the industry Yellow Pages opt-out site as a service to…

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August 20, 2013

See you at the First Ever SoMoConf!

Over the next few days, local media leaders will be arriving in Chicago for our first ever Social + Mobile: Show Me the Money! conference.  In partnership with Borrell Associates and the Local Media Association, we have assembled some great speakers from the leaders in social and mobile like Facebook, YP, xAd, Google, comScore and…

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August 14, 2013

Find Out What a Text Message is Worth at SoMoConf

Gordon Borrell, CEO of Borrell Associates, returns to blog on the Local Search Insider.  He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and…

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July 2, 2013

As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store Circulars/Email Promotions/Coupons Top Local Media Reach

Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…

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June 27, 2013

Dex Media, hibu & LSA in Washington State

Sarah Wilson from Dex Media, Matt Krug from hibu and I are spending the entire day exhibiting at the Association of Washington Cities (AWC) conference in the Tri-Cities, more formally known as the neighboring cities of Kennewick, Pasco and Richland in Washington state. More than 350 local officials have come to the Three Rivers Convention…

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June 21, 2013

Dex Media, hibu & LSA at the League of Minnesota Cities Conference

We had a fantastic day yesterday in St. Paul at the League of Minnesota Cities (LMC) conference. Heather Mungle from Dex Media, Matt Krug from hibu and I were able to talk about consumer choice and sustainability to hundreds of city officials who converged on the Saint Paul RiverCentre. Celebrating its 100th anniversary, LMC held…

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June 7, 2013

LSA, hibu at the Association of Oregon Recyclers Conference

Matt Krug from hibu and I are at the Association of Oregon Recyclers conference to promote the industry and highlight the environmental and sustainability initiatives of our LSA members. Earlier this year, a bill was introduced in the state of Oregon that would have created an opt-in registry for phone books and imposed penalties for violations. …

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June 5, 2013

Gordon Borrell to Kick Off ‘Social + Mobile’ with Look at Last 100 Years in Advertising

According to Borrell Associates, by 2017 mobile advertising spend is expected to nearly triple and social media advertising spend is expected to quadruple. But there is no reason for local media to wait around until 2017 to get in the social and mobile game. Today, advertisers big and small are asking for mobile and social solutions, and…

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May 31, 2013

Keep America Beautiful Encourages Use of www.YellowPagesOptOut.com

As we head into summer, our friends at Keep America Beautiful are encouraging supporters across the country to de-cluttering for summer by following a few tips. One of the tips offered is for those who don’t want print Yellow Pages directories to limit or stop delivery at www.YellowPagesOptOut.com. For those who do want Yellow Pages,…

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