Today, we released the Local Search Association’s fourth sustainability report – “Adopt. Adapt. Advance.” – that highlights our industry’s social, economic, environmental and cultural contributions to local communities. The report, available here, overviews the value that local search companies bring in helping consumers find local businesses in their communities, which in turn builds stronger and…
As social media platforms develop more ad offerings and capabilities, and mobile moves towards becoming consumers’ primary screen, there are significant opportunities to monetize these outlets. So we are pleased to announce that we will once again be working with Local Media Association and Borrell Associates to bring you Social + Mobile: Show Me the…
This week, Dex Media announced the appointment of Del Humenik as chief operating officer. Humenik will be responsible for all client-facing functions, including sales, marketing, operations and technology and will work to improve the local marketing solution provider’s customer experience. Peter McDonald, CEO of Dex Media, said, “[Del] has been instrumental in developing and leading…
Laura Rich, CEO of Street Fight, moderated a vibrant discussion about how digital offers and couponing is helping consumers and advertisers in an increasingly mobile landscape. The panel participants included Mike Bidgoli, vice president, product, LivingSocial; Christian Gaiser, CEO, Bonial International Group, Retale; and Ben Smith, CEO, Wanderful Media. The panelists agreed that businesses need…
The “mobile is local” theme continued in this morning’s session with Ginny Sandu, senior product manager, mobile and local advertising for Bing Ads. Sandu outlined Bing’s strategy as three fold: Eliminate complexity for small businesses: Helping businesses transition from print to digital that removes complexity. Enable local task completion: For most local businesses this means…
Neg Norton, LSA’s president, kicked off his remarks by introducing a new way of thinking about the local universe and LSA’s three strategic initiatives to help the industry achieve success within it. Neg began his presentation by playing a video highlighting the various ways that consumers today are traveling down the path to purchase. Take…
Last week, I shared results from Yodle’s inaugural “Small Business and Online Reviews Survey,” which found that a large number of small business owners don’t recognize the importance of online reviews in their customers’ decision process. In our monthly Local Search column on Search Engine Land, I discuss why it’s time for SMB owners to…
Last month, we announced a call for entries for our new Ad to Action Awards, which challenges local advertising providers to share their most innovative and creative new products that drive consumer actions like calls, clicks and store visits. In addition to industry exposure and praise, we shared that our award winners will receive a…
A new retail is emerging – it’s consumer driven and technology enabled (mobile). eBay is developing some services based on the blurring of the lines between online and offline search and purchases. Online experience used to be about selection and competitive value, while offline was local and more about service and immediate availability. But services…
Blake Irving, GoDaddy CEO, shared many of the changes that GoDaddy is implementing to become more than just a domain name company. There’s no question they have had incredible success with that core business: 50% of all new domain name registrations worldwide are with GoDaddy. In the US, that number is even higher at over…
