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Posts Tagged ‘LSA Webinar Series’

June 3, 2014

Reaching the Growing Number of ‘Digital First’ Consumers

Please join LSA and Radicle Consulting for an exclusive webinar presentation next Thursday, June 12 from 2 pm – 3 pm EST. Today, our schools, colleges and universities are producing a generation that has conducted its entire education in the Internet age. Welcome to the “Digital First” generation. This is a generation that conducts almost…

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May 28, 2014

Where 2 Get It Reveals the Six Pillars of Multi-Location Optimization

During last week’s webinar, Where 2 Get It CEO Manish Patel discussed ways to measure the effectiveness of digital marketing efforts both nationally and locally.  After a recent acquisition of the Brandify platform, Where 2 Get It is helping clients measure their online presence and helping them utilize targeted recommendations to optimize search and social…

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May 19, 2014

The Six Pillars of Multi-Location Optimization

Please join the Local Search Association and Where 2 Get It for an exclusive webinar presentation this Thursday, May 22 from 2 pm – 3 pm EST. How do you measure the effectiveness of digital marketing efforts both nationally and locally? Discover how multi-location brands are using the Brandify platform to not only measure their…

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May 13, 2014

YP and Market Authority Discuss Perception vs. Reality of Print ROI

During a webinar hosted by YP and Market Authority last week, Matt Centofanti of YP and Tom Maguire of Market Authority discussed that while print Yellow Pages (PYP) usage has declined in recent years, the platform continues to provide a strong ROI opportunity for advertisers.  Most notably, many boomers and seniors – who make up…

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May 1, 2014

Maximizing R.O.I. in Local Media Today

Please join LSA, YP and Market Authority for an exclusive webinar presentation next Thursday, May 8 from 2 pm – 3 pm EST. Local advertising is more fragmented than ever and is evolving rapidly. Due to all of this disruptive change, SMBs and national advertisers need help navigating today’s complex media landscape. During this webinar,…

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March 18, 2014

Sightly Discusses Shift from TV to Online Video and Outlines Local Impact

During Sightly’s webinar last week, CEO John McIntyre discussed the massive growth of the online video audience and the impact this is having on local advertising. Given the large portion of consumers that are now streaming online videos, McIntyre sees a tremendous opportunity to capture the attention of these consumers with local, targeted videos.  Here…

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March 4, 2014

Local Targeted Video: The Biggest Opportunity and Threat Since Digital

Please join LSA and Sightly for an exclusive webinar presentation next Thursday, March 13 from 2 pm – 3 pm EST. What are the local implications of the massive growth of the online video audience? The paradigm shift from TV to online video is very similar to the shift from print to digital. A large…

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February 24, 2014

Using Media, Campaign, Geography and Category Level Data to Drive Sales

Please join LSA for an exclusive webinar presentation next Monday, March 3 from 2 pm – 3 pm EST. In the competitive local advertising space, it is critical to have the research, data and insights you need to drive sales and help clients grow.  From consumer media usage to vertical specific insights, the Local Search…

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February 18, 2014

JiWire Highlights Importance of Targeting Beyond Location on Mobile

During their webinar last week, JiWire explored the ways in which advertisers are finding success by targeting custom audience segments at exact moments in their lives.  They shared some case studies that showed how using various pieces of consumer information in addition to location can make mobile brand messages more relevant. Check out their entire…

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February 4, 2014

Beyond Location: Engaging Mobile Audiences with Smarter Targeting

Please join LSA and JiWire for an exclusive webinar presentation next Thursday, February 13 from 2 pm – 3 pm EST. We are all aware of the significant opportunity that exists for national brands and SMBs to engage prospective customers in mobile across regional, local and neighborhood geographies.  But with all of the ways we…

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