There’s lots of talk about location these days. Headlines from trade publications are littered with references to “location” or “location-based.” Most of these articles only tell part of the story. It’s the same with conferences. Location has made it on to the agendas of a lot of events; however these discussions often just scratch the…
This week we hear from Factual, a data company that helps developers, publishers, and advertisers build more relevant and personalized mobile experiences using the context of location. The company’s Global Places data, which covers over 65 million local businesses and points of interest in 50 countries, is used by thousands of developers and applications to…
This week we hear from Moasis. Headquartered in San Francisco, Moasis combines deep knowledge in both the practices of marketing and the technologies disrupting today’s information ecosystem. They have developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local…
For years the market has not understood “local” or its true value. The notion of local has been associated almost exclusively with small businesses (SMBs) and thus dismissed by many agencies, pundits and marketers accordingly. While SMBs are very important they’re only half the story. Investors have also been repeatedly burned by location-based consumer sites that have not paid off….
94% of all consumers have searched for local info. About half call or contact a store and just under 30% make a purchase. Here’s some tips from Google’s Brendon Kraham, director of global mobile solutions and product strategy, on how you can leverage location specific strategies to increase the effectiveness of your ads when allocating…
During their recent webinar, Blair Vincent and John Silverman of xAd discussed the growing opportunities with mobile location-based advertising and the new and exciting implementations that have recently come to light. They talked about how mobile is expanding the reach of any marketing mix for their clients by amplifying, while refining the target area and…
Please join LSA and xAd for an exclusive webinar presentation next Thursday, October 24 from 2 pm – 3 pm EST. As mobile location-based advertising opportunities expand, new and exciting implementations have come to light. Mobile expands the reach of any marketing mix by amplifying, while refining the target area and audience focus. In this…
We recently uploaded interesting webinar presentations from Mediative and Moasis to our YouTube channel. Check them out: In this webinar, Mediative explained how to leverage real-time bidding to reach the right person, at the right time and place with targeted display advertising across desktop and mobile platforms. The New Era of Targeting Local Customers with…
Please join LSA and Moasis for an exclusive webinar presentation next Thursday, August 8 from 2 pm – 3 pm EST. SMBs are looking to increase the sophistication of their marketing tactics and realize mobile is an opportunity for them. During this webinar, Jason Mascari (right), co-founder and chief product officer at Moasis, will show…
We recently uploaded two webinar presentations to our YouTube channel that you might find interesting. WebsiteAlive’s webinar discussed the importance of giving consumers the means to easily connect with local businesses via directory listings using live chat, e-mail lead, click-to-call or text/SMS. Connect Now! – Connect and Capture Your Target Audience geo.to’s webinar discussed the…
