Archive

Posts Tagged ‘Local mobile’

October 20, 2017

The Transient Business (Food Truck) Local Marketing Challenge

If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge…

Contributed by:

Continue Reading »

April 28, 2014

LSA|14: LSA Chairman Bill Dinan: ‘Local is More Important Than Ever’

In his welcoming remarks here at the 2014 LSA annual conference, LSA Chairman Bill Dinan said that local is more important than ever. Bill described how people are inherently local and want help reaching the businesses that are most important to them. He talked about how mobile is fundamentally local – with more than 50%…

Contributed by:

Continue Reading »

March 26, 2014

Local Mobile Searches Spark Purchasing Decisions [INFOGRAPHIC]

In recent years, consumers have embraced the use of smartphones and tablets as part of their daily routines. So it’s no surprise that as more people “get connected,” they are relying more on their mobile devices when making local purchasing decisions than ever before. The Local Search Association today is releasing new data, compiled as…

Contributed by:

Continue Reading »

July 2, 2013

As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store Circulars/Email Promotions/Coupons Top Local Media Reach

Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…

Contributed by:

Continue Reading »

August 29, 2012

Will Mobile Overtake Desktop for Local Restaurant Search?

I read an interesting post from Sherwood Stranieri over at Search Engine Land this week on mobile local search. Recent findings point to a rapidly increasing number of mobile searches in the restaurant category and it looks like mobile search may surpass desktop search in this category very soon. In the last few months, there’s…

Contributed by:

Continue Reading »

July 25, 2012

Study: U.C. Berkeley Finds Mobile Users Leary of Sharing Information

  A new study from U.C. Berkeley’s Center for Law and Technology found that U.S. mobile subscribers consider information stored on their mobile phones to be private. According to the report, U.S. mobile users “overwhelmingly reject several types of data collection and use drawn from current business practices.” Specifically, many consumers reject the collection of…

Contributed by:

Continue Reading »

July 18, 2012

YP: New Geo-Fenced Ads Allow Local Businesses to Target Customers at Neighborhood Level

Earlier this week, YP announced a new offering called Dynamic Store Locator. The new feature, a part of its Local Mobile Display Network, allows local businesses to advertise to consumers within a specific radius of storefronts or given geo-fence. The program can potentially reach more than 100 million location-enabled smartphones in the U.S. Consumers who…

Contributed by:

Continue Reading »

June 27, 2012

BIA/Kelsey’s MLM SF: The Real Drivers in Mobile Local Media

In his opening remarks at BIA/Kelsey Mobile Local Media conference, Mike Boland, senior analyst and MLM Conference Chair, set the stage an important conversation on tactical ways to maximize opportunities in local mobile. Boland shared some interesting stats for context on the current environment: Consumers bought more smartphones last year than PCs 40% of mobile…

Contributed by:

Continue Reading »

June 14, 2012

Apple Announces New Maps Feature, Taking on Google

Apple made international headlines this week with the announcement of its own mobile Maps service, taking on Google’s dominating Google Maps feature. The service, which will launch as part of Apple’s iOS 6 upgrade this fall, represents Apple’s efforts to keep users within its ecosystem as its iPhone – which currently comes preloaded with Google…

Contributed by:

Continue Reading »

September 30, 2010

BIA/Kelsey: U.S. Mobile Local Advertising Revenues to Exceed $2 Billion in 2014

Innovation in the local mobile category was a hot topic at BIA/Kelsey’s DMS ’10 conference earlier this month, and for very good reason. As consumers increasingly adopt mobile, our industry has an unprecedented opportunity to generate new advertising revenue in the space. Adding to the excitement over local mobile is BIA/Kelsey’s new projection, announced this…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address