The Local Media Tracking Study is LSA’s flagship annual study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. Last week, LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past year local…
The consumer purchase journey is a path of twists and turns. Consumers jump between online and offline channels to find, research and eventually purchase from a local business. And when ready to buy, consumers are increasingly turning to digital media for that final push. According to a new LSA study, 27% of consumers turn to…
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used to find these businesses, a new study finds a variety of media being used for each. According to LSA data, the top three most used media for finding pizza locally…
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message. LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local…
Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local Media Tracking Study conducted with Burke found that, as expected, media performance varied by category. Overall, search engines dominated and restaurants were the most sought after category. This isn’t to…
With the growing number of local media outlets, consumers are turning to different combinations of local media depending on the business category they are evaluating. Based on stats from a few of our recent studies, we are finding that while some overarching themes exist across all categories, consumers use a wide variety of media outlets…
Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information. According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while…
As I indicated in my previous post, today we are releasing the 2012 results from our annual “Local Media Tracking Study,” conducted by Burke, Inc., which provides key insights into the reach of various local media sources. In this second of two blog posts – my first post discussed results related to local mobile usage…
Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…
Please join LSA and Burke, Inc. for a members-only webinar presentation next Thursday, June 13 from 2 pm – 3 pm EST. In this webinar Natalie Wuchenich, Director of Research at the LSA, and Stacy McWhorter, Sr. VP Client Services with Burke, Inc. will present results from the 2012 Local Media Tracking Study. The study…
