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Posts Tagged ‘local business’

January 17, 2018

Measuring the Influence of Local Organizations Entails Multiple Metrics

Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc….

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October 25, 2017

4 Steps to Local Inbound Marketing Success in 2018

The ways potential clients find local businesses are changing dramatically. However, the marketing funnel for SMBs should remain the same. Google’s Consumer Barometer offers insights into how local consumers use the internet and how they interact with digital assets of SMBs. Using this data, marketers can help local businesses create content and campaigns for each…

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August 23, 2017

How to Prepare for Google’s Forthcoming Mobile-First Indexing

It’s been a long-time coming, but Google officially announced in October 2016 that it’s switching to a mobile-first index. Even before the number of searches on mobile overtook desktop around 2014, Google has been working to ensure that search results page is ready for a mobile world. Preparing your local business clients for mobile-first indexing…

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August 14, 2017

Nextdoor: The Next Big Thing for Local Businesses

If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching…

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July 21, 2017

Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has…

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July 17, 2017

Tapping into Social Advertising for Local Businesses

It’s no secret that social advertising is quickly growing with Google and Facebook accounting for approximately 65% of total digital advertising spend and 90% of the growth. Local businesses are increasingly looking to add social to their digital advertising mix, but often don’t have the expertise or time to do so. This creates a huge…

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April 12, 2017

It’s Not Just News: Google Is Having Trouble with Fake Biz Listings Too

Google has faced intense scrutiny lately amid accusations they’re helping spread falsehoods and half-truths across the web. I know what you’re thinking and no I’m not referring to “fake news,” I’m talking about a different section of Google’s search results – local business listings. In a blog post last week, Google representatives touted the results…

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December 4, 2014

Connecting the Dots of Amazon’s ‘Local’ Activity

Last week, Amazon Local Services launched in New York, Los Angeles and Seattle, allowing consumers in those markets to book local service professionals online for in-store (e.g. bike tune up) and in-home (e.g. air duct cleaning) services. Coupled with deals and payments services, Amazon has clearly taken an interest in local businesses. While much has…

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October 22, 2014

LSA Member Innovation in Local: Driven Local

This week we hear from Driven Local, a digital marketing agency offering comprehensive digital advertising solutions to small and medium sized businesses. Driven Local has made the Inc. 5000 list of fastest growing companies in 2012, 2013 and 2014.  The company’s product set includes, SEM, SEO (aka Web Presence Optimization or WPO), social marketing, listings…

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July 31, 2014

More Connected Devices Means More Consumers Searching Online for Local Businesses

Even in a world where Google’s influence has turned the company into a verb, the number of consumers conducting online local searches is still growing.  According to BrightLocal’s 2014 Local Consumer Review Survey, “more people are searching for more types of businesses in 2014 versus 2013.” As you can see from the chart above, almost all…

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