Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user…
Location intelligence has been the stealth player in mobile advertising, while search, social and video have gobbled up the attention of advertisers over the last couple of years. But don’t underestimate the power of location. According to Pew Research, 77% of Americans now own a smartphone, which means advertisers now have lots of information about…
Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has…
The local marketing and media space continues to evolve. From mergers and partnerships, to product innovations and releases, a number of LSA members have made headlines through a variety of announcements. In many ways, these announcements are laying the ground work for the industry’s direction in 2017. However, since the local space is extremely broad, trends…
In our efforts to provide resources for small businesses to learn about digital marketing (events, webinars, blogs, etc.), there have been a number of common recommendations coming from experts. One very practical and concrete suggestion we’ve repeatedly heard is the need for SMBs to claim and verify their Google My Business (GMB) page. Despite the…
Of every five dollars spent on digital marketing services, about three of those dollars go to national vendors. The driving force behind the gap between companies like GoDaddy, Facebook, Google and Dex Media and the local newspaper turned digital marketing service provider, for example, is web presence services. Based on 2014 projections from Borrell Associates…
A new startup Alignable aims to create a B2B social network for small business owners. Part Facebook, part LinkedIn, the site seeks to be a place that business owners can find support and unbiased advice to help overcome the isolation that often accompanies running a small business. I spoke to co-founder and former ConstantContact executive…
Big data is revolutionizing the local advertising and marketing space. The ability to target a specific consumer in a specific location via multiple devices is changing the way advertisers connect with consumers and deliver relevance. However, with so much data, making sense of it all can be a challenge. According to a study by the…
During last week’s webinar, Heather Johnston and Shannon McBride of UpSnap gave a look into just how big the mobile opportunity is. While eMarketer estimates that spending on mobile advertising will soar 83% to nearly $18 billion this year, this growth will only bring mobile’s share of the ad market to 9.8% despite consumers spending…
Please join LSA and UpSnap for an exclusive webinar presentation next Thursday, August 28 from 2 pm – 3 pm EST. eMarketer estimates that spending on mobile advertising will soar 83% to nearly $18 billion this year. Yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8% despite consumers…
