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Posts Tagged ‘IYP’

January 27, 2010

Canada’s Yellow Pages Group Adds Online Restaurant and Dining Community

Here’s an interesting story from our Yellow Pages friends up north: Yellow Pages Group, a leading Canadian local commercial search provider, announced this week that it has purchased Restaurantica.com, a popular restaurant and dining online community. The move is the latest in a growing trend among Yellow Pages companies towards developing or acquiring new online…

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January 14, 2010

R.H. Donnelley To Exit Bankruptcy By End of January

Yellow Pages publisher R.H. Donnelley is set to emerge from bankruptcy later this month after a U.S. court approved its reorganization plan. The move comes just two weeks after Idearc—rebranded SuperMedia—announced that it had exited bankruptcy. R.H. Donnelley, which publishes 75 million Yellow Pages directories annually, is counting on new online and mobile offerings to…

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January 12, 2010

Intermedia Shopping Study

The Yellow Pages Association has released some interesting results from the just completed Intermedia Shopping Study (ISS) conducted by TNS. The purpose of the study is to measure consumers’ use of various media during the purchase decision process. Print Yellow Pages + Internet Yellow Pages at 26.5% came in second to online services at 30.8%…

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