September 8, 2009
Some advertisers believe that advertising in both print and Internet Yellow Pages is redundant. The thinking is that they will reach their target audience by advertising in either one or the other. But according to the Simmons, Spring, 2009 data, that is not the case. Print and Internet Yellow Pages are in fact complementary products….
August 4, 2009
Last week, Elizabeth Emmart at comScore conducted a webinar on the state of internet Yellow Pages (IYP) and local search. There were two graphs in the presentation that particularly piqued my interest: the percent increase in web searchers and the number of result pages viewed. Although the absolute number of General Web Searchers (167 million) and…