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Posts Tagged ‘internet’

June 5, 2014

Study: $30 Billion+ Opportunity in Internet and Mobile Advertising

Although TV is still “king” when it comes to both consumer time spent and advertising spend, it is no longer immune to the disruptions being brought about by the Internet and mobile. According to Mary Meeker’s 2014 Internet Trends Study, print (newspapers and magazines), radio and yes, even TV, are all down in the amount…

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March 5, 2014

Pew Reports Honor 25th Anniversary of the World Wide Web

This year, the World Wide Web turns 25 years old. To honor the milestone, the Pew Research Center is releasing a series of reports documenting the Web’s impact on society as a whole. According to the first report, overall, Americans surveyed said that the Internet has been a plus for our society and an especially…

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May 25, 2010

Seasonal Spikes in Catering Searches

Each month, we highlight Yellow Pages headings that are most popular with consumers during particular times of the year. While some headings references stay relatively stable year-round (i.e. “veterinarians”), others like “caterers” experience seasonal spikes around major events like holidays, wedding season and graduations. One thing I find particularly interesting about catering advertising is the…

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May 19, 2010

More Than 1,700 Students Participate in YPA’s Yellow Pages Advertising Challenge

While Yellow Pages continue to be one of the most widely-used mediums for local business search, the industry’s offerings are rarely discussed in college and university marketing and advertising classes— leaving the next generation of advertisers and marketers in the dark about the benefits of multi-platform local advertising. Five years ago, the Yellow Pages Association…

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May 7, 2010

AT&T Interactive and Citysearch Announce Distribution Agreement

This week, we’ve discussed the importance of multi-platform advertising for local businesses seeking to reach ready-to-buy consumers wherever they are. Now, I’m eager to highlight the significance of inter-platform advertising opportunities as a means of generating additional visibility and leads. On the digital front, our industry is not only expanding the reach of Internet Yellow…

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April 26, 2010

YPA Data is eMarketer Stat of the Day

eMarketer, a leading digital research and trend analysis company, featured data from our Local Media Tracking Study yesterday in its popular e-newsletter and on its website. The story, entitled “Finding Consumers Who are Ready To Buy,” discussed our research, conducted by Burke, which found that eight out of ten print and Internet Yellow Pages searches…

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March 24, 2010

New Study Shows Yellow Pages Perform Well in Local Search

Nearly two years ago, we began the process of reshaping how we collect Yellow Pages usage data.  We wanted to create an index that measured Yellow Pages usage better than anything we had before, and to have the ability to compare that data with other sources of local information. Today, I’m glad to say that…

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March 16, 2010

Barron’s: ‘Dialing for Dollars’ with Yellow Pages

Last week, I had the opportunity to meet with a reporter from Barron’s to discuss the current transformation of the Yellow Pages industry, including the various rebrandings, acquisitions, and new products and services announced since the beginning of the year. One topic I was excited to highlight was the results of two new studies, conducted…

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January 12, 2010

Intermedia Shopping Study

The Yellow Pages Association has released some interesting results from the just completed Intermedia Shopping Study (ISS) conducted by TNS. The purpose of the study is to measure consumers’ use of various media during the purchase decision process. Print Yellow Pages + Internet Yellow Pages at 26.5% came in second to online services at 30.8%…

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