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Posts Tagged ‘Instagram’

January 7, 2020

Instagram Usage Growth Dips in 2019, The SMB Angle

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. The numbers are in for Instagram’s U.S. user growth in 2019, meaning implications for anyone…

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December 12, 2019

Are Instagram Stories Fit for SMB Marketing?

This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Instagram continues to be Facebook’s saving grace. Amidst Facebook’s identity crisis and public backlash over data…

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July 31, 2019

Build Your Skills: Instagram Location Targeting for Local Marketers

When Instagram first launched in 2010, many marketers were just starting to understand the power of social media: testing the waters with Facebook pages and sending those first tentative tweets. But these days, even mom and pop shops know that customers are finding them via social media–namely Facebook. However, Instagram is quickly catching up in…

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August 22, 2014

Top 5 Local Ad Stats of the Week: SoMoConf Takeaways

As many of you know, we hosted the Social + Mobile: Show Me the Money! Conference alongside the Local Media Association and Borrell Associates this week.  With an agenda featuring social and mobile powerhouses like Facebook, Instagram, Pinterest, LinkedIn, YP, ESPN and others, the insights were powerful. In addition to hearing from these social and…

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July 9, 2014

SoMoConf to Provide Local Media with Latest on Social and Mobile Opportunities

As digital advertising spend continues to chip away at traditional media spend, many local media organizations are looking for new sources of revenue and ways to serve their clients. Social and mobile solutions provide these organizations with a variety of new opportunities to expand their product line and help SMBs attract new customers. We are…

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July 2, 2014

SoMoConf Speakers to Uncover the ROI in Social Media Advertising

Not every ad works. Despite the tremendous adoption of social media, ads on these platforms aren’t guaranteed to drive engagement. Fortunately, at this year’s Social + Mobile: Show Me the Money! event,  we are bringing together speakers that will share best practices and success stories on ways to sell, monetize and drive advertiser results on…

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June 19, 2014

SoMoConf to Feature Instagram, Facebook, Google+, Pinterest and YP

The top social media platforms – Instagram, Facebook, Google+ and Pinterest – have made impressive strides in their advertising offerings over the past year. So have the leading local directory providers such as YP. That’s why we’re very excited to hear the latest updates from these major players in the social and mobile space at…

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March 28, 2014

Top 5 Local Ad Stats of the Week: Social Media

Given the limited advertising budgets of SMBs, the reason more and more of them are starting to use social media as a marketing tool is the potential reach these platforms allow without the need to spend big.  These social outlets are becoming a popular way for brands and local businesses to connect with, inform and…

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January 8, 2014

Instagram, Twitter Direct Image Messaging Brings Opportunity for SMBs

As social media channels continue to pile on new features that make them act more like one another, the capabilities that once differentiated these tools are becoming less and less unique.  The latest bit of “feature-creep”-  as Roundarch Isobar’s Tim Dunn calls it – to take place is the recent introduction of direct image messaging on…

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October 4, 2013

Social Media Users Turning Popularity into Currency

Earlier this week, I caught a CBS this Morning story that took a close look at the much buzzed-about trend of Instagram food photography. The story noted that some savvy local business marketers are helping avid social media users turn their cuisine photo sharing hobby into “social currency” through freebies and discounts in return for…

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