This week we hear from The Berry Company, a full service marketing company for small and medium sized businesses. Berry offers a complete advertising solution, ranging from digital solutions – websites, search, video and more – to traditional yellow pages. The company serves hundreds of thousands of businesses throughout the 50 states. We caught up with…
This week we hear from Universal Business Listing (UBL), a noted pioneer in Local Search and business listings management for agencies, enterprises and small and medium-sized businesses (“SMBs”) in the United States, United Kingdom, Canada and Australia. Through its proprietary technology platform, the Company offers partners patent-pending claiming, syndication, multimedia content management and reporting tools and services….
This week we hear from Ifbyphone, a software provider that enables businesses and agencies to prove and improve marketing ROI by tracking and managing phone leads from any source, including search. For local search specifically, Ifbyphone gives the power to measure PPC ad effectiveness and optimize ROI by not only tracking inbound calls (and the…
This week we hear from MatchCraft, a search marketing technology company that supports publishers and local advertising companies around the globe. The company’s AdVantage platform is a fully automated SEM solution that delivers campaign results with little to no human intervention and works to drive ROI for campaigns of any size – including micro-budgets of $100 (or…
This week we hear from Search Influence, a national, full-service, online marketing company based in New Orleans. Search Influence serves local and small / medium size businesses with SEO, Online Advertising, Social Media and Social Ads, both directly and as a white-label provider for media companies and resellers. We caught up with Will Scott, CEO…
This week we caught up with Oliver Vidinovski, strategic partner manager of premier partnerships channel sales North America at Google, to learn more about Google’s SMB Channel Sales Partner Program: What local problem(s) does Google solve? How? Local business is a big part of the Google Channel Sales team. With 63% of SMBs in the…
Today we hear from NinthDecimal (formerly JiWire). NinthDecimal is a mobile audience intelligence platform building a comprehensive understanding of people by connecting their digital and physical lives. Ninth Decimal’s precision, scale, and advanced data science enables the most accurate understanding of audiences, providing clients with actionable insights and massive campaign reach that drive meaningful business results….
This week, Dex Media announced the appointment of Del Humenik as chief operating officer. Humenik will be responsible for all client-facing functions, including sales, marketing, operations and technology and will work to improve the local marketing solution provider’s customer experience. Peter McDonald, CEO of Dex Media, said, “[Del] has been instrumental in developing and leading…
Steve Wozniak covered a wide range of topics including his childhood and early career motivations, initial successes at Apple, his relationship with Steve Jobs, thoughts on Apple’s business today, predictions for consumer technology, and more in his highly anticipated featured appearance at our 2014 annual conference.. LSA President Neg Norton moderated the session. The Silicon…
In order to support and encourage innovation in Last Mile Advertising, last December we launched the Ad to Action Awards, a competition designed to bring forward the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses. By the end of our submission period in February, we…
