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Posts Tagged ‘Idearc’

January 14, 2010

R.H. Donnelley To Exit Bankruptcy By End of January

Yellow Pages publisher R.H. Donnelley is set to emerge from bankruptcy later this month after a U.S. court approved its reorganization plan. The move comes just two weeks after Idearc—rebranded SuperMedia—announced that it had exited bankruptcy. R.H. Donnelley, which publishes 75 million Yellow Pages directories annually, is counting on new online and mobile offerings to…

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January 5, 2010

Idearc Starts 2010 Fresh with New ‘SuperMedia’ Brand

A new year means a fresh start for all of us, but I am especially interested in what 2010 will mean for Idearc given its announcement yesterday that it is exiting bankruptcy, launching a new name and board of directors, and listing on the NASDAQ. The company’s new brand – SuperMedia – ties together the…

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December 15, 2009

Reuters: Idearc and R.H. Donnelley “Plot High Tech Road”

Reuters ran a piece this weekend looking at the high-tech futures of two major Yellow Pages companies, Idearc and R.H. Donnelley. Reuters reports that both companies are likely to emerge from bankruptcy protection very soon and that their revitalized futures lie in developing new opportunities for small businesses on online and mobile platforms. Already, these…

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September 18, 2009

Yellow Pages Association Co-Hosts Industry Environmental Webinar

Yellow Pages Association and the Association of Directory Publishers hosted last week an environmental webinar for members to discuss the importance of local consumer choice programs and the industry’s own yellowpagesoptout.com. It was great to have so many industry representatives join the discussion. While the number of publishers that participate in consumer choice programs continues…

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May 29, 2009

A New Day for R.H. Donnelley

Today, news broke that R.H. Donnelley is filing for Chapter 11 bankruptcy protection so that it can restructure debt to move forward in a changing economy and local search market. This action isn’t a surprise. For months, there has been quite a bit of speculation in the media and among analysts about R.H. Donnelley taking…

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April 24, 2009

Idearc’s Vision Highlighted in Financial Times

Our industry has taken a few hits in the media lately, so I was pleased to see that the Financial Times ran a story on Idearc this week covering the company’s vision for the future. As I blogged earlier, I believe that Idearc’s recent bankruptcy filing presents an opportunity to resolve its debt structuring issues…

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April 16, 2009

SuperPages.com Launches iPhone App

Yesterday, SuperPages.com introduced its new SuperPages Mobile℠ iPhone application allowing access to more than 17 million U.S. businesses for people “on-the-go.” Available as a free download from Apple’s App Store, it allows local searchers to: Submit user reviews – with a “thumbs up” rating system Locate WiFi Hotspots See the five-day weather forecast Get directions…

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April 1, 2009

Idearc Bankruptcy Filing Signals Fresh Start for Company

In a major step to address debt structuring challenges and begin its process of transformation, Idearc voluntarily filed for Chapter 11 this week. In its March 31 press release, the company announced that its reorganization “plan will enable Idearc to significantly reduce its outstanding debt to a more suitable level upon emergence from the legal…

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January 22, 2009

Extending the Local Search Network

Today’s announcement that AT&T Interactive and Idearc Media have entered into a cross distribution agreement to help businesses increase their online exposure aptly demonstrates the changes taking place in our industry. The agreement gives YELLOWPAGES.COM and SUPERPAGES.COM advertisers the opportunity for additional online placements on each site. YELLOWPAGES.COM and SUPERPAGES.COM will also have the opportunity to…

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