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Posts Tagged ‘hibu’

April 22, 2015

LSA15: Announcing the 2015 Ad to Action Award Winners

Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main stage at LSA15. This year, we received 91 entries, an over 50% increase compared to 2014, and the 10 winners demonstrated the greatest potential for driving local consumer engagement and best…

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June 5, 2014

2014 Sustainability Report Focuses on Social, Economic, Environmental and Cultural Contributions

Today, we released the Local Search Association’s fourth sustainability report – “Adopt. Adapt. Advance.” – that highlights our industry’s social, economic, environmental and cultural contributions to local communities. The report, available here, overviews the value that local search companies bring in helping consumers find local businesses in their communities, which in turn builds stronger and…

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April 7, 2014

From 60 to 16: Announcing Our Ad to Action Awards Finalists

In order to support and encourage innovation in Last Mile Advertising, last December we launched the Ad to Action Awards, a competition designed to bring forward the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses. By the end of our submission period in February, we…

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February 28, 2014

Top 5 Local Ad Stats of the Week: Websites

This week we focus on the importance of small business websites when it comes to attracting local consumers.  Studies consistently show that many SMBs don’t have a website, and those that do struggle with related activities including SEO, mobile optimization and formatting. Here are some compelling stats that help put into perspective how websites are…

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February 14, 2014

Top 5 Local Ad Stats of the Week: Mobile

Today we’re excited to launch a new weekly series in which we’ll highlight five compelling pieces of data and research about the fast-changing local advertising and marketing space. This inaugural week we focus on mobile, where we’re seeing growing consumer usage and engagement when it comes to local activity and actions. Here are just a…

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February 14, 2014

At Keep America Beautiful with hibu, YP, Dex Media

Returning again to the annual Keep America Beautiful (KAB) conference allowed us to renew good friendships and make many new ones.  Matt Krug (hibu), Charlotte Shepherd (YP), Sarah R. Wilson (Dex Media) and myself spent three days in Charlotte, NC in conversation with hundreds of attendees from throughout the United States, many of them volunteer leaders in their communities…

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February 4, 2014

LSA, hibu at Massachusetts Municipal Association and Rhode Island League of Cities & Towns Conferences

Promoting our industry among policymakers in 2014 started with two conferences in New England in January.  With participation by hibü at both, we had an exhibit booth at the Massachusetts Municipal Association (MMA) conference in Boston, MA.  A week later, we were at the Rhode Island League of Cities & Towns’ in Warwick, RI.  When…

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October 22, 2013

Illinois Municipal League Conference in Chicago with Dex Media, hibu

Paul Kiefer of Dex Media, Matt Krug of hibu and I have been at the Illinois Municipal League conference in Chicago speaking with aldermen, trustees, mayors and other city officials about Yellow Pages and the the industry’s consumer choice program: YellowPagesOptOut.com. We estimate we have interacted in varying degrees with approximately 500 city officials from…

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October 11, 2013

hibu Launches New Advertising Campaign: ‘hibu. Made for Business’

hibu, the UK-based local search provider and parent company of Yellowbook in the U.S., is launching its first advertising campaign since rebranding last year. The ten-week multi-channel campaign, entitled “hibu. Made for Business,” is focused on “helping small and medium size enterprises (SMEs) compete with big business in the battle for mobile and online customers…

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October 3, 2013

At the Connecticut Conference of Municipalities with YP, hibu

In downtown Hartford at the six-story Connecticut Convention Center, LSA took another great opportunity to reach out to local officials to let them know about our industry’s importance to local business and our commitment to consumer choice. At the 31st annual convention of the Connecticut Conference of Municipalities (CCM), our exhibit booth was staffed by…

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