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Posts Tagged ‘headings’

July 6, 2012

PinDot Media: Yellow Pages Remains Competitive

Check out this video from PinDot Media, a marketing agency, on print Yellow Pages’ continued competitiveness as a local advertising tool. PinDot stresses the importance of a holistic, multi-platform approach that includes print Yellow Pages in order to receive maximum impact. Also be sure to watch out for a brief history on how phonebooks got…

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December 8, 2011

Telmetrics: Northeasterners Flock to Print Yellow Pages Following October Snowstorm

This past October, an unseasonal snowstorm hit the Northeast from New Jersey to Maine. Following the storm, local consumers flocked to their phone books to find a wide variety of important business services, according to internal data shared with us by Telmetrics, which tracks consumer calls from ads in print directories. Telmetrics looked at the…

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November 16, 2011

Americans Reference ‘Jewelers’ Heading in Record Numbers in November

With the holidays right around the corner, Americans nationwide looking to buy the perfect gift for a loved one, will turn to Yellow Pages search tools in record numbers to find a local jeweler. More than 31 million searches are made for “jewelers” in print and Internet Yellow Pages each year, with the highest number…

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February 23, 2011

Yellow Pages Sees Recent Spike in Tax-related References

Tax season is upon us once again, and publishers will see a dramatic increase in searches for tax-related businesses. Yellow Pages research conducted by Burke shows that searches for tax preparers peak this month, while accountants experienced the highest number of searches in January, leading to a combined annual total of 40.5 million print yellow…

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November 24, 2010

Holiday Time is Peak ‘Family Portrait Season’ According to Yellow Pages Research

It’s hard to believe, but the holidays are right around the corner! And in true holiday form, families across the country are turning to Yellow Pages directories this season to find a local photographer to capture those special moments. Yellow Pages research indicates that married women with families drive references in the portrait photography category….

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October 28, 2010

Yellow Pages Finds October Spike in ‘Party Supplies’ References

We’re just days away from Halloween, and consumers across the country are making last-minute preparations to celebrate the big day. In addition to finalizing their costumes, many people are also racing to party supplies stores to decorate their homes to host celebrations with family and friends. In fact, more than 28.1 million references are made…

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August 19, 2010

August Auto Rental and Leasing Searches Kick Into Overdrive

With summer winding down and the start of the school season just weeks away, many of us are taking our last vacation getaways while we still can. So it’s no surprise that in August, Americans nationwide will turn to Yellow Pages local search tools in record numbers to rent or lease a car. In fact,…

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July 15, 2010

As the Heat Spikes, So Does Yellow Pages Usage

It’s another brutally hot July, with record-breaking temperatures sweeping the country. And once again, consumers are turning to Yellow Pages for air-conditioning solutions so they can get some relief from the heat. When it comes to a major buy like an air conditioning system, consumers rely on Yellow Pages to provide the trusted local business…

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June 15, 2010

Golf Drives Yellow Pages Searches in June

In June, some of the most popular Yellow Pages headings have to do with a favorite pastime – golf. Golf enthusiasts across the country look to our directories for golf-related searches, more specifically “public courses” and “golf equipment,” before making a purchase. A review of the data show that: Of those who purchased golf equipment…

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May 25, 2010

Seasonal Spikes in Catering Searches

Each month, we highlight Yellow Pages headings that are most popular with consumers during particular times of the year. While some headings references stay relatively stable year-round (i.e. “veterinarians”), others like “caterers” experience seasonal spikes around major events like holidays, wedding season and graduations. One thing I find particularly interesting about catering advertising is the…

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