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Posts Tagged ‘Google Maps’

August 8, 2019

Google Maps ‘Live View’ Goes Live

Google’s new “VPS” (visual positioning system) walking directions went live today under the name Live View. Residing within the Google Maps app for iOS and Android devices, it provides a sort of 3D interface for walking directions in urban areas. Live View was already available to owners of newer Pixel phones and a small set…

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October 20, 2017

The Transient Business (Food Truck) Local Marketing Challenge

If you’ve eaten a burger this year, it’s possible you bought it from a truck. Putting it that way might make it sound a little less than appetizing, food trucks are serving everything from handmade burgers to organic salad, and some are even being awarded Michelin stars. Food trucks are presented with the unique challenge…

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November 5, 2013

Businesses Can Now Map Custom Data with Google Maps

Last week, Google introduced Maps Engine Pro, a tool that helps businesses visualize their individual data on the Google Maps platform. The tool allows small businesses to use location tools provided by Google to create both internal- and external-facing maps. The Google Maps Engine Pro tool uses imported data, including addresses, names, office locations and…

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August 23, 2013

Facebook Adds OpenTable Restaurant Reservations to Mobile App

Facebook recently announced a partnership with OpenTable to bring online reservations to the social network.  An update will bring the booking service to Facebook’s mobile app and mobile website in mid-August, with desktop functionality coming at a later date. This news has some interesting implications for restaurant owners.  Admittedly, OpenTable is no stranger to the…

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July 29, 2013

Google Maps Revamps App for iOS and Android

As I mentioned in my Search Engine Land column this week, Google just released an update to its popular Google Maps app that adds several new features and presents a significantly enhanced user experience. The updated app also lends greater visibility for local businesses – putting nearby products and services at the forefront. With this…

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July 8, 2013

Google to Explain Approach to Mobile and Social at SoMoConf August 21-22 in Chicago

According to a comScore, Neustar/Localeze and 15 Miles study, Google Maps is the most used mobile app for local business searches.  Similarly, their social network Google+ is building steam with over 350 million users and growing.  Google is synonymous with search, but over the last few years they have been making some major investments in…

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March 29, 2013

Apple Boosts Mapping Credentials with New Acquisition

Earlier this week, Apple acquired a two-year-old GPS start-up called WifiSLAM. The geo-location space is rapidly growing with GPS technology being used widely from smartphone apps to in-car dashboard technology. What sets WifiSLAM apart is its focus on indoor-GPS. Most GPS models use cell towers to measure location which can be about 10 meters off….

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March 7, 2013

Google Updates iOS Maps to Streamline Local Search

Google announced updates to its Google Maps app for iOS this week. In addition to syncing Maps with the address book, Google streamlined the local search process. Now users can search for local businesses by clicking an icon corresponding to one of 13 categories including coffee, drinks, gas, post offices, hotels, grocery stores, pharmacies, movie…

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October 2, 2012

Apple Maps – The Good, The Bad, and The What Were They Thinking

Now that Apple’s iOS6 has landed, more and more iPhone users are updating and learning that the deep integration of Google Maps that they had grown accustomed to has been replaced with the drastically different Apple Maps.  For the most part,reviews have been pretty bleak. The complaints have covered a wide variety of issues like geographical errors,…

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August 14, 2012

Will the New Yahoo CEO Focus on Local Businesses?

In my Local Search column on Search Engine Land this month, I discuss Yahoo’s recent appointment of Marissa Mayer as its new president and CEO, and the opportunities that presents for local businesses should she decide to focus on reinventing the company’s once dominant local search platform, Yahoo! Local. Mayer, who previously served as the…

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