Do small businesses really want all in one solutions for their small business apps? Or is this concept more for the benefit of SMB sellers looking to boost margins and reduce churn? Will AI/machine learning be the catalysts for development of a self-service sales platform that small businesses will actually use. Are Internet service providers like Comcast going…
At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by Christopher Carfi, director of…
There are still a significant number of small and medium-sized businesses (SMBs) that don’t have websites, as much as 50% or 60% according to some estimates. And those that do have sites are often unhappy with them. Roughly one-third (34%) of SMBs with sites are “unsatisfied” with the amount of business they generate. By contrast,…
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of Yelp and Samuel Sattath of Camilyo discussed how these tools offer the promise of greater efficiency, productivity and customer engagement. Online commerce solutions have incredible potential to improve the consumer…
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not a single event. During a breakout session at the Digital Boot Camp, Shawn Pfunder from GoDaddy discussed the importance of continued content creation and optimization in order to discover what works….
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of the 2015 Local Search Association Conference in LA, we’re teaming up with GoDaddy, Yelp, Yahoo, Google, YP, Closely and others to host a one day Digital Boot Camp for LA area business owners….
Of every five dollars spent on digital marketing services, about three of those dollars go to national vendors. The driving force behind the gap between companies like GoDaddy, Facebook, Google and Dex Media and the local newspaper turned digital marketing service provider, for example, is web presence services. Based on 2014 projections from Borrell Associates…
Local search is such a rapidly evolving part of the local advertising space. Here are some interesting quips from a panel made up of Raj Nijjer, senior director product management at GoDaddy; Gideon Rubin, CMO at Local Market Launch; Will Scott, CEO at Search Influence; Andrew Shotland, Principal at Local SEO Guide; Azim Tejani, Chief…
Blake Irving, GoDaddy CEO, shared many of the changes that GoDaddy is implementing to become more than just a domain name company. There’s no question they have had incredible success with that core business: 50% of all new domain name registrations worldwide are with GoDaddy. In the US, that number is even higher at over…
