Archive

Posts Tagged ‘geolocation’

September 24, 2014

LSA Member Innovation in Local: Moasis

This week we hear from Moasis.  Headquartered in San Francisco, Moasis combines deep knowledge in both the practices of marketing and the technologies disrupting today’s information ecosystem. They have developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local…

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October 29, 2013

xAd Webinar Discusses Amplifying Reach of Traditional Media with Mobile Ads

During their recent webinar, Blair Vincent and John Silverman of xAd discussed the growing opportunities with mobile location-based advertising and the new and exciting implementations that have recently come to light. They talked about how mobile is expanding the reach of any marketing mix for their clients by amplifying, while refining the target area and…

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October 17, 2013

How Mobile Can Amplify the Reach of Traditional Media

Please join LSA and xAd for an exclusive webinar presentation next Thursday, October 24 from 2 pm – 3 pm EST. As mobile location-based advertising opportunities expand, new and exciting implementations have come to light. Mobile expands the reach of any marketing mix by amplifying, while refining the target area and audience focus. In this…

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August 19, 2013

Webinars on Display Ads and Mobile Location-Based Ads Now Live on YouTube

We recently uploaded interesting webinar presentations from Mediative and Moasis to our YouTube channel.  Check them out: In this webinar, Mediative explained how to leverage real-time bidding to reach the right person, at the right time and place with targeted display advertising across desktop and mobile platforms. The New Era of Targeting Local Customers with…

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August 1, 2013

Reaching Nearby Customers with Mobile Location-Based Technology for SMBs

Please join LSA and Moasis for an exclusive webinar presentation next Thursday, August 8 from 2 pm – 3 pm EST. SMBs are looking to increase the sophistication of their marketing tactics and realize mobile is an opportunity for them. During this webinar, Jason Mascari (right), co-founder and chief product officer at Moasis, will show…

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March 28, 2013

geo.to Webinar: Mobilizing Locations to Drive and Measure Calls, Visits and Sales

Please join LSA and geo.to for an exclusive webinar presentation this upcoming Thursday, April 4. In this webinar, geo.to will discuss the phenomenal increase in mobile local search, the primary wants and needs of mobile users, and the data that is reinforcing the importance of providing instant access to extremely accurate and timely location based…

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January 11, 2013

Foursquare Gives Merchants More Insights on Customer Behavior

Following Facebook’s expansion of ‘Nearby,’ Foursquare announced new adjustments to its privacy policy that will allow merchants to gain much more data on customers who check-in using the social network’s mobile app. Previously, merchants who managed venues with Foursquare could only see users who had checked in within a short time window. Now, merchants can…

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January 10, 2013

Facebook Updates “Nearby” on Mobile Devices

In its latest effort to build out its geo-location services, Facebook recently announced a major update to its “Nearby” feature on mobile apps that makes it easier for users to find new places their friends like. The updates, currently available on iOS and Android Facebook apps, make it easier for users to learn more information…

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October 30, 2012

Is Foursquare On Its Way To Becoming A Local Search Star?

Joseph Henson is an Internet Marketing Specialist at  Search Influence, a national online marketing firm focused on small and medium-sized businesses, and white label online marketing products for publishers and media partners who serve them. Search Influence is the largest online marketing company on the Gulf Coast and New Orleans’ only Inc. 500 honoree in…

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