I’m very much enjoying my time here at BIA/Kelsey’s ILM West conference, taking place this week at Hyatt Regency Century Plaza in Los Angeles. The event kicked off yesterday, and without question the highlight for me was the session “SuperForum: Sales Force Transformation,” which discussed the ongoing question on how to structure sales teams to successfully…
Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the transformation of global directory organizations into multi-platform local media agencies. While the session highlighted numerous successful approaches and provided valuable recommendations on what our industry can do…
