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Posts Tagged ‘Foursquare’

November 6, 2019

Lessons From Foursquare’s Acquisition and Integration of Placed

Those involved in tech mergers know how long it can take to integrate two different systems and sets of technologies. This is why it was particularly notable when Foursquare revealed last week that it has completed primary aspects of its back-end integration of Placed. This comes only 90 after the acquisition. To be clear, we’re…

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October 11, 2019

Video: Foursquare’s Rise as the Location Layer, Part II

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks and video clips, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Foursquare has performed a magic trick. It went from a consumer-facing web 2.0 darling to a behind-the-scenes data powerhouse. And…

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September 21, 2016

PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked to identify GPS location data accuracy. What the study found was in open spaces, GPS is accurate within 5 meters and in city environments GPS is accurate within 16.8 meters…

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July 2, 2014

LSA Member Innovation in Local: Marquette Group

Today we hear from Marquette Group, a cross-channel, digital agency managing marketing and advertising efforts for a long list of brands, including Edward Jones, ServiceMaster, Bank of America, Roto-Rooter and Nationwide Insurance. The Company began in 1963 as a Yellow Pages agency and over the years has successfully made the transition to digital. Marquette Group…

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September 17, 2013

Foursquare Update Allows Users to Search for Individual Menu Items

We’ve seen some great innovations out of Foursquare this year – and the momentum continues. With considerable activity taking place in the online restaurant and food delivery space, the mobile app is stepping up its game with its latest update that enables users to search for specific menu items to find nearby restaurants that carry…

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July 24, 2013

Foursquare Launches Post-Check-In Ads

Foursquare recently launched a new ad platform that allows businesses to display highly targeted ads to users immediately after they check-in at specific locations. Participating advertisers are charged on a “per-action” basis, meaning that they pay Foursquare only when a user engages with the ad by tapping on it or saving it for later viewing….

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June 12, 2013

Foursquare Pilots Small Business Promotions in New York City

The local search space has been abuzz about the numerous changes that Foursquare has made so far in 2013, and we can add this latest update to the list! According to Ad Age, Foursquare is testing a pilot program for a handful of New York City small businesses that allows them to promote their individual…

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February 7, 2013

How Local Businesses Can Leverage New Facebook & Foursquare Features

In our monthly Locals Only column on Search Engine Land, I discuss new features recently announced by Facebook and Foursquare that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. The new offerings, which include the introduction of Graph Search by Facebook and greater business…

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January 11, 2013

Foursquare Gives Merchants More Insights on Customer Behavior

Following Facebook’s expansion of ‘Nearby,’ Foursquare announced new adjustments to its privacy policy that will allow merchants to gain much more data on customers who check-in using the social network’s mobile app. Previously, merchants who managed venues with Foursquare could only see users who had checked in within a short time window. Now, merchants can…

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October 30, 2012

Is Foursquare On Its Way To Becoming A Local Search Star?

Joseph Henson is an Internet Marketing Specialist at  Search Influence, a national online marketing firm focused on small and medium-sized businesses, and white label online marketing products for publishers and media partners who serve them. Search Influence is the largest online marketing company on the Gulf Coast and New Orleans’ only Inc. 500 honoree in…

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