News continues to roll out from Foursquare in what’s been an eventful 2019. To cap off the year, Jeff Glueck is stepping down and handing the chief executive reins to president David Shim. Shim, as you may know, was CEO of Placed which was acquired by Foursquare in May and integrated into its location tech…
Those involved in tech mergers know how long it can take to integrate two different systems and sets of technologies. This is why it was particularly notable when Foursquare revealed last week that it has completed primary aspects of its back-end integration of Placed. This comes only 90 after the acquisition. To be clear, we’re…
This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks and video clips, including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. Foursquare has performed a magic trick. It went from a consumer-facing web 2.0 darling to a behind-the-scenes data powerhouse. And…
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked to identify GPS location data accuracy. What the study found was in open spaces, GPS is accurate within 5 meters and in city environments GPS is accurate within 16.8 meters…
Today we hear from Marquette Group, a cross-channel, digital agency managing marketing and advertising efforts for a long list of brands, including Edward Jones, ServiceMaster, Bank of America, Roto-Rooter and Nationwide Insurance. The Company began in 1963 as a Yellow Pages agency and over the years has successfully made the transition to digital. Marquette Group…
We’ve seen some great innovations out of Foursquare this year – and the momentum continues. With considerable activity taking place in the online restaurant and food delivery space, the mobile app is stepping up its game with its latest update that enables users to search for specific menu items to find nearby restaurants that carry…
Foursquare recently launched a new ad platform that allows businesses to display highly targeted ads to users immediately after they check-in at specific locations. Participating advertisers are charged on a “per-action” basis, meaning that they pay Foursquare only when a user engages with the ad by tapping on it or saving it for later viewing….
The local search space has been abuzz about the numerous changes that Foursquare has made so far in 2013, and we can add this latest update to the list! According to Ad Age, Foursquare is testing a pilot program for a handful of New York City small businesses that allows them to promote their individual…
In our monthly Locals Only column on Search Engine Land, I discuss new features recently announced by Facebook and Foursquare that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. The new offerings, which include the introduction of Graph Search by Facebook and greater business…
Following Facebook’s expansion of ‘Nearby,’ Foursquare announced new adjustments to its privacy policy that will allow merchants to gain much more data on customers who check-in using the social network’s mobile app. Previously, merchants who managed venues with Foursquare could only see users who had checked in within a short time window. Now, merchants can…