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Posts Tagged ‘Factual’

September 12, 2017

Daily News: Disruption of the Disruptors, PBI’s Small Biz Partner Program and The State of Digital Out-of-Home

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pitney Bowes Creates Small Business Partner Program to Accelerate Innovation and Enhance Client Values (September 12, 2017) BusinessWire: “Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power…

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June 13, 2017

Snapchat Taps Factual to Power ‘Location Experiences’ in Its App

Last week Snapchat made two big moves in location. It bought location analytics company Placed for between $125 and $200 million. It also licensed Factual’s Global Places database. The Placed acquisition helps Snapchat deliver enhanced audience data and offline attribution metrics to advertisers. The Factual partnership improves the user experience of location tools on the platform….

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April 22, 2015

LSA15: Advanced Uses of Mobile Location

This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and planning for brands. Panelists include Tyler Bell of Factual, Lauren Moores of Dstillery and Matt Doherty of PlaceIQ. The panel focused on how location information can be used beyond serving…

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October 15, 2014

LSA Member Innovation in Local: Factual

This week we hear from Factual, a data company that helps developers, publishers, and advertisers build more relevant and personalized mobile experiences using the context of location. The company’s Global Places data, which covers over 65 million local businesses and points of interest in 50 countries, is used by thousands of developers and applications to…

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August 27, 2014

Google’s Pigeon Local Search Update: Local SEO Tools

As part of winning in the Business Listings category of the Ad to Action Awards, Rio SEO‘s Bill Connard, VP of local search solutions, will provide monthly insight into the world of search engine optimization (SEO). We recently contributed to a blog about Google’s new “Pigeon” algorithm update, a major local algorithm change rolled out July 24…

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July 10, 2014

The Local Listing Management Hat-trick: Optimized Data, Listing Syndication and Roll-Up Reporting

As part of winning in the Business Listings category of the Ad to Action Awards, Rio SEO‘s Bill Connard, VP of local search solutions, will provide monthly insight into the world of search engine optimization (SEO). Last month, I praised major data aggregators for their contributions to the accelerated evolution of local search. Capitalizing on their…

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