Some forty-five years ago a beer company decided that what consumers really wanted was a beer that was less filling but still tasted great. Miller Lite was launched in 1975 and quickly became the second best-selling beer in America. The advertising campaign for it was ranked by Advertising Age as the eighth-best ever — you…
A study issued last week by Womply found that there is a significant negative impact on revenues from receiving bad reviews across Google, Yelp and Facebook, but the price for bad Google reviews is especially steep. The study, “How Online Reviews Impact Small Business Revenue,” found that small business that has a 1 to 1.5-star…
In an effort to simplify the advertising experience, Facebook announced that it is combining its two primary ad tools: Power Editor and Ads Manager. I became aware of the change in an email titled, “Introducing a unified Ads Manager” which said Ads Manager and Power Editor are now combined into one interface. Power Editor was…
Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now less…
Last year Facebook announced two solutions to help marketers better understand the impact of Facebook Ads on offline results: Store Visits and Offline Conversions. According to Facebook, thousands of businesses have used the companies Offline Conversions and thousands more across over 12 countries have used Store Visits to measure the impact of their ads on…
Google has pushed its way into the HR software space with Google Hire, a tool that helps SMBs recruit talent. The idea behind Hire is to give companies a platform for tracking progress in hiring a candidate — including email communications, interview notes, etc. With Hire, companies no longer have to manually track these details….
In a span of two weeks, Google, Facebook and Twitter (in that order) have introduced new location “services.” Behind the consumer facing appeal for these new services is an understanding by these platforms that location is a critical piece of data that is increasingly in demand by advertisers big and small. This interest in location…
Offline attribution continues to be a hot topic amongst local marketers: everyone is reaching for it but how close are we really to achieving it? Mohannad El-Barachi from SweetIQ discusses recent technology developments and how they are pushing local further in his monthly LSA Insider column. Last week Facebook released their Live Location feature, letting…
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local Search Summit (#LSS2016) to give the morning keynote. His keynote presentation took attendees on a deep dive into emerging social technologies Facebook Live and Snapchat. Being findable in traditional search…
Since 2012, organic reach on Facebook has steadily declined, making it harder for small businesses to reach followers and new prospects without paying to do so. While Facebook claimed its motivation to limit business-related posts was to improve the user experience, the company’s desire to grow paying advertisers was equally influential. The company responded to…
