LSA Insider periodically invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In this ExpertTake, Tiger Pistol‘s Laura Kraay explains how Facebook Pixels work. According to Facebook, “The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of…
“ICYMI (in case you missed it) What’s New in SMB Tech” is a periodic series on LSA Insider that curates and offers brief commentary on recent events related to the emerging SMB SaaS ecosystem that you may have overlooked. This week we feature Muy Tech, Facebook, Greytip Software, and more. Colombian Cloud Kitchen Muy Tech…
Dunzo, a Google-backed Indian rough equivalent to DoorDash has raised a $45 million D round, bringing its valuation to $200 million, according to Tech Crunch. Investors in this new round include Google, Lightbox Ventures, STIC Investment and STIC Ventures, and 3L Capital. Dunzo was launched four years ago, initially as a What’sApp-based service, to deliver…
Facebook recently introduced a new Business Manager structure, formally called 2-Tier and informally known as “Parent/Child”, that will improve the customer ads management experience for high-volume resellers, agencies, and multi-location brands. The Old Way Before the “Parent/Child” structure, enterprises who published high volumes of ads on Facebook on behalf of SMBs or locations were required…
Some forty-five years ago a beer company decided that what consumers really wanted was a beer that was less filling but still tasted great. Miller Lite was launched in 1975 and quickly became the second best-selling beer in America. The advertising campaign for it was ranked by Advertising Age as the eighth-best ever — you…
A study issued last week by Womply found that there is a significant negative impact on revenues from receiving bad reviews across Google, Yelp and Facebook, but the price for bad Google reviews is especially steep. The study, “How Online Reviews Impact Small Business Revenue,” found that small business that has a 1 to 1.5-star…
In an effort to simplify the advertising experience, Facebook announced that it is combining its two primary ad tools: Power Editor and Ads Manager. I became aware of the change in an email titled, “Introducing a unified Ads Manager” which said Ads Manager and Power Editor are now combined into one interface. Power Editor was…
Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now less…
Last year Facebook announced two solutions to help marketers better understand the impact of Facebook Ads on offline results: Store Visits and Offline Conversions. According to Facebook, thousands of businesses have used the companies Offline Conversions and thousands more across over 12 countries have used Store Visits to measure the impact of their ads on…
Google has pushed its way into the HR software space with Google Hire, a tool that helps SMBs recruit talent. The idea behind Hire is to give companies a platform for tracking progress in hiring a candidate — including email communications, interview notes, etc. With Hire, companies no longer have to manually track these details….
