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Posts Tagged ‘directories’

October 14, 2014

Local SEO Bible: The 2014 Local Search Ranking Factors

David Mihm and his cabal of local SEO professionals have been reverse engineering Google’s local algorithm since 2008. Today the 2014 edition of the now widely anticipated “Local Search Ranking Factors” (LSRF) was formally published. It contains a goldmine of practical advice and data against which to benchmark your own local SEO tactics and approach….

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April 28, 2014

LSA|14: Google Amps Up Efforts to Help Partners Be the ‘Trusted Digital Media Advisor’

Kristin Coit, head of directories and web hosting partnerships, channel sales North America for Google, helped kick off the first day of sessions by introducing Google’s efforts to help partners become true digital advisors to their customers. Coit says that Google has opened up channels to listen to its partners, and one key feedback has…

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July 2, 2013

As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store Circulars/Email Promotions/Coupons Top Local Media Reach

Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…

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May 31, 2013

Keep America Beautiful Encourages Use of www.YellowPagesOptOut.com

As we head into summer, our friends at Keep America Beautiful are encouraging supporters across the country to de-cluttering for summer by following a few tips. One of the tips offered is for those who don’t want print Yellow Pages directories to limit or stop delivery at www.YellowPagesOptOut.com. For those who do want Yellow Pages,…

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January 9, 2013

Ninth Circuit Denies City of Seattle’s Latest Motion, Finalizing Free Speech Protection for all Media

Last week, the U.S. Ninth Circuit Court of Appeals once again ruled in favor of First Amendment protection in our case against the City of Seattle over its discriminatory phone book law. In a ruling filed on January 3, the Ninth Circuit denied the City of Seattle’s motion to revisit its earlier decision that directories,…

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October 23, 2012

LSA Directories Online Launches Enhanced New Features

Over the weekend, LSA Directories Online was updated with some exciting new features. As many of you know, our LSA Directories Online database serves as a single source for accessing print directory tear pages in a standardized format. Currently, with more than 8,000 directories featured, the tear page library is an important tool for our…

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April 25, 2012

‘Search Starts Here’: Reinventing the Directory Organization

Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the transformation of global directory organizations into multi-platform local media agencies. While the session highlighted numerous successful approaches and provided valuable recommendations on what our industry can do…

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April 23, 2012

‘Search Starts Here’: Google on the Growth and Opportunities in Mobile Search

This morning Rick Ducey, managing director at BIA/Kelsey, moderated a discussion with Ursula Worth and Nick Boos of Google. Ursula, head of directories and web hosting partnerships, reiterated with Google data what we already know: “the time is now for local, mobile and social.” As BIA/Kelsey recently forecast, mobile searches are expected to overtake desktop…

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April 18, 2012

Despite Shifts, Print Yellow Pages Remain Viable Local Media Source

AT&T’s announcement last week that it plans to sell a majority stake of its Yellow Pages units to Cerberus Capital Management has generated discussion about the future of print Yellow Pages. While we’ll talk about this more at our annual conference “Search Starts Here” next week, I think it’s worth at least briefly discussing here…

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March 23, 2012

Update on Our Efforts to Protect Yellow Pages Delivery in Seattle and San Francisco

As many of you know, despite extensive work to demonstrate our commitment to consumer choice and sustainability, the Yellow Pages industry has been targeted in Seattle and San Francisco with government regulations restricting publishers’ ability to deliver directories to consumers.  We’re now at an important crossroads in both cases. Seattle In late 2010, the Local…

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