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Posts Tagged ‘digital co-op advertising’

November 21, 2017

Brands Update Co-op Ad Programs to Encourage Digital Media Use

Other than online display advertising and paid search, local marketers are largely still focusing co-op efforts on legacy media. A recent LSA survey of local marketers found that five of the top six most commonly used channels used for co-op represent legacy media: newspapers (1), yellow pages (3), out-of-home/billboards (4), radio (5) and direct mail…

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July 11, 2014

About $450M of Digital Co-Op Ad Dollars Are Left Unused

During this week’s webinar, Marianna Tishchenko, business development at PaperG, walked through digital co-op advertising for publishers and agencies and shared some recent industry trends.  She shared some data to show why digital co-op presents a huge opportunity for local advertisers and discussed what’s keeping all the offline co-op spending from going digital. In addition…

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July 3, 2014

Capitalizing on the $1.7 Billion Digital Co-Op Opportunity

Please join LSA and PaperG for an exclusive webinar presentation next Thursday, July 10 from 2 pm – 3 pm EST. In this webinar, PaperG’s Marianna Tishchenko will walk you through digital co-op advertising for publishers and agencies and share some recent industry trends and why you should care. She will cover what’s keeping all…

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