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Posts Tagged ‘Dex Media’

October 3, 2014

Study: Defining the Gap between National and Local Digital Marketing Service Providers

Of every five dollars spent on digital marketing services, about three of those dollars go to national vendors. The driving force behind the gap between companies like GoDaddy, Facebook, Google and Dex Media and the local newspaper turned digital marketing service provider, for example, is web presence services. Based on 2014 projections from Borrell Associates…

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August 27, 2014

LSA Member Innovation in Local: PaperG

This week we hear from PaperG, an advertising technology provider that makes it easy to build and distribute cross-device display ads. Companies like Time Warner Cable, Dex Media and Charter Media rely on PaperG to make display advertising work for local advertisers. We caught up with Victor Wong, CEO of PaperG, to learn more: What…

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August 7, 2014

SoMoConf Speaker Spotlight: Rick Bastian, Premium Digital Services Manager, Dex Media

Today we caught up with Rick Bastian, premium digital services manager at Dex Media, to learn more about his upcoming panel at the Social + Mobile: Show Me the Money! conference August 20-21 in Chicago. Rick has been with Dex Media for over nine years and held positions such as sales consultant, sales manager and…

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June 5, 2014

2014 Sustainability Report Focuses on Social, Economic, Environmental and Cultural Contributions

Today, we released the Local Search Association’s fourth sustainability report – “Adopt. Adapt. Advance.” – that highlights our industry’s social, economic, environmental and cultural contributions to local communities. The report, available here, overviews the value that local search companies bring in helping consumers find local businesses in their communities, which in turn builds stronger and…

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May 30, 2014

Dex Media Appoints New COO to Support Customer Experience & Innovation

This week, Dex Media announced the appointment of Del Humenik as chief operating officer. Humenik will be responsible for all client-facing functions, including sales, marketing, operations and technology and will work to improve the local marketing solution provider’s customer experience. Peter McDonald, CEO of Dex Media, said, “[Del] has been instrumental in developing and leading…

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February 14, 2014

At Keep America Beautiful with hibu, YP, Dex Media

Returning again to the annual Keep America Beautiful (KAB) conference allowed us to renew good friendships and make many new ones.  Matt Krug (hibu), Charlotte Shepherd (YP), Sarah R. Wilson (Dex Media) and myself spent three days in Charlotte, NC in conversation with hundreds of attendees from throughout the United States, many of them volunteer leaders in their communities…

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October 22, 2013

Illinois Municipal League Conference in Chicago with Dex Media, hibu

Paul Kiefer of Dex Media, Matt Krug of hibu and I have been at the Illinois Municipal League conference in Chicago speaking with aldermen, trustees, mayors and other city officials about Yellow Pages and the the industry’s consumer choice program: YellowPagesOptOut.com. We estimate we have interacted in varying degrees with approximately 500 city officials from…

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September 24, 2013

LSA at the International City/County Management Association Conference with hibu, Dex Media

For the second year in a row, LSA attended the International City/County Management Association (ICMA) conference and it was well worth the return trip.  Composed of city and county managers, ICMA is made up of a key group of local leaders and decision makers.  They have the ears of city councils and county commissions throughout…

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August 21, 2013

SoMoConf: YP, Local Market Launch, DexMedia, CloseBy Talk Monetizing Mobile

LSA’s own Neg Norton kicked off this panel with some compelling statistics on the growth in smartphones in the market.  He said that smartphones make up roughly 60% of the entire cell phone market and about 2 in 5 people who own smartphones also own another connected device. Once the stage was set, Dick Larkin…

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August 14, 2013

LSA at the California Resource Recovery Association Conference

The Local Search Association’s Manager of Public Policy Gene Wilk, hibu’s Matt Krug, Dex Media’s Danna Bissing and YP’s Jim Troup have been exhibiting at the California Resource Recovery Association (CRRA) Conference (see picture below) this week.  They are there to discuss industry initiatives supporting sustainability and consumer choice related to Yellow Pages phone directories.  …

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