After months of on again, off again rumors the deal of the century, at least in the Yellow Pages industry, has finally come to pass. Dex Media has acquired its rival YP to become — wait for it — DexYP. Terms were not disclosed, but the Wall Street Journal reported early today that Dex paid…
Small and medium-sized businesses (SMBs) get roughly 24 contacts from advertising sales reps on a monthly basis. While not clear in the study the stat is taken from, it is implied that these contacts are calls. Despite these calls, it is widely believed cold calls are no longer effective in today’s digital marketplace. In a…
Please join the Local Search Association (LSA), BuzzBoard and Dex Media for an exclusive webinar presentation Tuesday, November 15 from 3:00 pm – 4:00 pm ET. For too long, we’ve heard about the “potential” to leverage big data for selling digital media solutions to mid-sized and small businesses. The theory sounds elegant, yet the reality…
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. Dex Media Launches…
The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA15 Conference. Chris Cummings, CEO of Marquette Group and Peter McDonald, former CEO of Dex Media, Inc. both received Lifetime Achievement Awards for their leadership and many accomplishments during their service in the industry. All of us at…
During this featured speaker discussion, Joe Walsh, CEO of Dex Media, talked about his recent journey as an investor, consultant and board member and his subsequent return to the industry at the helm of Dex Media. He has developed a new perspective on the local space after his time “in the wilderness” and gave some…
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. SMG Launches Addressable…
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. Big Changes Underway…
During this morning’s earnings call, CEO Joe Walsh and CFO Paul Rouse outlined some bold initiatives at Dex Media that are set to transform the company on both the revenue and expense sides of the ledger. Several of the revenue initiatives focused on improvements to their owned and operated products – things like product simplification,…
Yesterday Dex Media announced the appointment of Joe Walsh, former Yellowbook CEO, as the new president and chief executive officer. Joe succeeds Peter McDonald who is a distinguished veteran of the industry for more than 40 years and LSA Executive Board member. Over the last four years Peter has helped Dex reorganize the company’s digital…
