Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. DT University Study Reveals Automotive Shoppers on Desktops Call Dealerships the Most (September 7, 2017) DialogTech: “A new study of 1.1 million phone calls contradicts conventional wisdom that automotive marketers should focus ad spend…
Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information. According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while…
Even in a world where Google’s influence has turned the company into a verb, the number of consumers conducting online local searches is still growing. According to BrightLocal’s 2014 Local Consumer Review Survey, “more people are searching for more types of businesses in 2014 versus 2013.” As you can see from the chart above, almost all…
We recently uploaded interesting webinar presentations from Mediative and Moasis to our YouTube channel. Check them out: In this webinar, Mediative explained how to leverage real-time bidding to reach the right person, at the right time and place with targeted display advertising across desktop and mobile platforms. The New Era of Targeting Local Customers with…
Please join LSA and Mediative for an exclusive webinar presentation next Thursday, July 25 from 2 pm – 3 pm EST. Times are changing and marketers have a plethora of new tools to spread their local marketing message. The basics of local marketing, nevertheless, remain the same. As such, Mediative’s Jennifer Dunn will explain how…
