Data | LSA Insider

Posts Tagged ‘Data’

August 15, 2014

SoMoConf Speaker Spotlight: Luke Edson, VP of National Markets, YP

Today’s Social + Mobile: Show Me the Money! speaker spotlight features Luke Edson, VP of National Markets at YP. Luke drives the development and sales of innovative solutions across YP’s multiple media platforms including search, mobile and display. Prior to YP, Luke was SVP and GM at Cox Digital Solutions where he managed sales, product,…

Contributed by: Joe Morsello

June 13, 2014

Top 5 Local Ad Stats of the Week: Native Advertising

With programmatic ad buying increasingly pulling ad dollars from other media – and now projected to overtake search advertising revenues by 2016 – publishers have been singing the praise of native advertising in order to compete. For instance, Forbes reported that BrandVoice, the publication’s native ad platform, will account for 20% of total advertising revenues…

Contributed by: Joe Morsello

June 11, 2014

LSA Member Innovation in Local: Simpli.fi

Today, we are excited to introduce a new weekly column, “LSA Member Innovation in Local,” that will highlight the ways our member companies are contributing to the next generation of local advertising and marketing. With our more than 300 members in 30+ countries, we look forward to profiling the innovative and forward-thinking solutions our member companies are…

Contributed by: Joe Morsello

June 6, 2014

Top 5 Local Ad Stats of the Week: National Brands

National brands are key contributors to local advertising spend. According to BIA/Kelsey, national brands are responsible for almost 40% of all local media advertising spend. In mobile, which is inherently local, national brands are expected to make up 70% of all mobile advertising by 2018. Yet even with the tremendous spending power of big brands,…

Contributed by: Joe Morsello

May 30, 2014

Top 5 Local Ad Stats of the Week: Automation

Selling new digital marketing solutions to SMBs has proven difficult for a variety of reasons – many of which boil down to price. Many SMBs have limited advertising budgets, which are hard for local advertising providers to reconcile with their costs of doing business. But automation is helping to change that. Automating workflows and ad…

Contributed by: Joe Morsello

May 23, 2014

Top 5 Local Ad Stats of the Week: Display Ads

While eMarketer estimates that U.S. spending on digital and mobile display ads will grow faster than any other format this year, there is still a lot of debate on the effectiveness of this form of advertising. While these ads can be a strong way to build awareness, they have typically come up short in regards…

Contributed by: Joe Morsello

April 29, 2014

LSA|14: comScore’s Gian Fulgoni Highlights Drastic Changes in Ways Consumers Shop and Buy

Gian Fulgoni, executive chairman and co-founder, comScore, kicked off the final day of our 2014 LSA annual conference with a data-filled presentation on the fast-changing consumer path to purchase and its implications for local marketers. Throughout his presentation, Gian highlighted data sourced from comScore’s global panel of two million Internet users around the world. Gian…

Contributed by: admin

April 29, 2014

LSA|14: Data Promises Big Changes in Local Shopping

This morning’s first panel, moderated by Steven Jacobs of Street Fight, showcased new data technologies that will revolutionize the future of local. The panel speakers included Florent Peyre, co-founder and COO, Placemeter; David Shim, CEO, Placed; and Sri Palasamudram, chief evangelist, Retailigence. Peyre shared how his company, Placemeter, is analyzing video streams from both public…

Contributed by: admin

March 21, 2014

Top 5 Local Ad Stats of the Week: Ratings and Reviews

Following the recent announcement of a partnership with Yahoo, Yelp, the popular ratings and review site, has partnered with local search provider, YP. There is no denying that ratings and reviews are having an impact on the local marketplace and search providers are making big moves to secure a foothold in the review space. As…

Contributed by: Joe Morsello

March 3, 2014

LSA|14 Speaker Spotlight: Gian Fulgoni, comScore Co-Founder and Chairman

Today’s Speaker Spotlight features Gian Fulgoni, co-founder and chairman of comScore. Gian will be a keynote speaker for the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to his session. Gian brings a wealth of insights from comScore’s massive research database and will provide some local…

Contributed by: Wesley Young