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Posts Tagged ‘creative outlet’

June 6, 2016

Acquisition Makes LSA One Stop Shop for Co-Op Advertising

A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition and what it means for them, LSA hosted a webinar last week and fielded questions. The key takeaway was that LSA is now a one stop shop for organizations interested…

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May 26, 2016

Webinar: LSA + Ad-Builder – What It Means for Your Business

Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local Search Association (LSA) recently acquired Ad-Builder (Recas, Creative Outlet), transforming what the not-for-profit can do for the local marketing and advertising industry. The deal helps LSA bolster its co-op advertising…

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May 18, 2016

Why LSA Acquired Ad-Builder (Recas, Creative Outlet)

Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local…

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