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Posts Tagged ‘constant contact’

December 9, 2019

Endurance Turns the Page on ‘Good on Paper’ Acquisition

Seven and a half years ago, Constant Contact acquired the assets and operations of SinglePlatform for just over $60 million in cash plus about $30 million in earn-out money. As this article in TechCrunch at the time of the acquisition points out, the acquisition made sense, at least on paper. Take the 10,000 (at the…

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June 29, 2019

New Endurance Integration Boosts SMB eCommerce

We’ve been saying for a while that the boundaries separating functional SaaS solutions will continue to blur. And this process will only accelerate. So it comes as no surprise that Endurance International Group property Constant Contact made some news yesterday along these lines. But first, some context. Constant Contact is probably best known for its…

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February 18, 2016

LSA16 Agenda to Kick-Off with Facebook, Constant Contact, Google

The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact and Google. Here is more details around each of these sessions: Facebook, Local Monetization and Measurement With 80% of ad revenue coming from mobile devices and well over a million SMB…

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November 19, 2015

Study: SMBs Spending More Time, Not More Money on Marketing

Small and medium-sized businesses (SMBs) primarily operate under three service models when it comes to their marketing: do-it-for-me (DIFM), do-it-with-me (DIWM) and do-it-yourself (DIY). Recent Constant Contact studies suggest DIY is the most preferred approach among the SMB community. According to a new “ebook” from Constant Contact, 60% of SMBs are spending more time each…

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May 5, 2015

Study: SMBs Enjoy Being the Boss but Struggle to ‘Do It All’

On a daily basis, many SMBs, especially the “just me” businesses, make a variety of business decisions related to client services, invoicing, PR, marketing, content creation, new business, IT and the list goes on.  In other words, they do it all and according to a new study, that is the most difficult part of running…

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April 19, 2015

Digital Boot Camp: Email Marketing Tips for SMBs

During this session a representative from email marketing company Constant Contact provided some really practical tips on creating content and be more effective with this content, specifcialy via email marketing. Here are some of the tips he discussed: Repeat customer is more valuable than any other customer that you have so try and reach them;…

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August 8, 2014

Top 5 Local Ad Stats of the Week: Daily Deals & Digital Coupons

While the daily deal craze has somewhat settled down over the last few years, there are still strong supporters of this marketing tactic.  And with the proliferation of smartphones and mobile devices, digital coupons are becoming more widespread and offer conveniences that paper coupons can’t. Some marketers find that daily deal websites are ideal for…

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August 7, 2014

Infographic: Number of SMBs with Mobile Optimized Websites Increases by Over 75%

While there have been many studies documenting the lack of mobile optimized websites among small businesses, a new study from Constant Contact illustrates the contrary.  After surveying over 500 SMBs, the study found that SMBs with mobile optimized websites jumped from 34% in 2013 to 60% this year, a 76.4% increase. In addition to becoming…

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December 12, 2013

BIA/Kelsey Leading in Local: The Social Media Impact for SMBs

Joel Hughes, SVP of Strategy and Emerging Businesses at Constant Contact shared some interesting research regarding social media.  For instance, 6 of the top 10 channels used for advertising and promotion are digital channels. All 6 of the digital channels are owned media and 4 of these 6 are social media.  4 of 5 SMB’s…

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July 25, 2013

Technology’s Impact on the Local Search and Advertising Space

Over the past 15 years, there have been some major changes in how local businesses are found by consumers.  Today nearly 86 million people access local business information on their mobile phone (comScore-15 Miles-Neustar) and 77 million smartphone owners relied on apps to visit local content in December 2012 (Local Search Association).  The impact of…

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