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Posts Tagged ‘comScore’

September 1, 2011

comScore: Mobile QR Code Use on the Rise

Earlier this month, comScore released an study about the growing use of mobile QR and bar code scanning by consumers. The June 2011 study found that 14 million mobile users in the U.S., or 6.2% of the total mobile audience, have scanned a QR or bar code on their mobile device. The study also showed…

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August 8, 2011

comScore: Smartphone Subscribers Up 8%; 2 in 5 Now Use Google Android

Last week, comScore released its quarterly mobile trends report, and the findings revealed some interesting takeaways related directly to our business. The number of U.S. smartphone subscribers – those most likely to take advantage of our industry’s mobile directories and location-based apps – continues to rise at a rapid pace. Approximately 78.5 million people in…

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July 28, 2011

Why Mobile & Online Coupons Are Fastest-Growing Platforms for Local Business Advertising

In our “Locals Only” column on Search Engine Land this month, I discuss two platforms that really caught my attention with the release of our “State of Local Search” study last week: mobile and online coupons. As I note in the article, mobile and online are growing by leaps and bounds as ways for consumers…

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June 13, 2011

In Evolving Media Landscape, Yellow Pages and Search Engines Are Go-To Sources for Consumers Shopping Locally

Last year, we launched a new study from Burke that looks at habits of consumers searching for local business information among various local media.  The Local Media Tracking Study is an important one for our industry because it takes a comprehensive view on local media, and this year we’ve expanded it to include social networks…

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August 24, 2010

IYPs Among comScore’s List of Top 50 U.S. Web Properties

I’ve been catching up on my blog reading, and came across an interesting mention on BIA/Kelsey’s Global Yellow Pages blog about several Yellow Pages companies ranking well on comScore’s June list of top 50 U.S. web properties. With all the innovation taking place on our online properties—everything from the revamping of Internet Yellow Pages directories…

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July 29, 2010

More People Go Mobile for Local

One trend that we’ve all been watching closely is mobile, and today we’re releasing new data from comScore that shows more people are turning to their mobile devices to access business information. This is good news for Internet Yellow Pages because it essentially helps extend the reach of those resources for consumers, and helps advertisers…

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July 9, 2010

Google’s Android Jumps in Share; Smartphones Stay Hot

Over the past months, we’ve seen Yellow Pages companies launch apps for mobile devices for iPhone, Android and other wireless platforms that help local searchers find business information on the go. It seems like much of the attention has been focused around the apps developed for iPhone and iPad.  But the buzz about Android continues…

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April 13, 2010

Study: 8 Out of 10 Print and Internet Yellow Pages Users Ready to Buy

Last month, we released the results of our first Local Media Tracking Survey, which showed that Yellow Pages continued to perform well in local search in 2009. In addition to capturing the greatest reach across media platforms for consumers searching for local businesses, results of the study—which cites data from Burke and comScore—indicated that print…

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March 16, 2010

Barron’s: ‘Dialing for Dollars’ with Yellow Pages

Last week, I had the opportunity to meet with a reporter from Barron’s to discuss the current transformation of the Yellow Pages industry, including the various rebrandings, acquisitions, and new products and services announced since the beginning of the year. One topic I was excited to highlight was the results of two new studies, conducted…

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August 4, 2009

comScore Presents on Internet Yellow Pages

Last week, Elizabeth Emmart at comScore conducted a webinar on the state of internet Yellow Pages (IYP) and local search. There were two graphs in the presentation that particularly piqued my interest: the percent increase in web searchers and the number of result pages viewed. Although the absolute number of General Web Searchers (167 million) and…

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