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Posts Tagged ‘comScore’

March 14, 2014

Answers to FAQs about LSA|14 in Huntington Beach

When it comes to local advertising and marketing we are still hearing a lot of confusion around what “local” actually means. Is it simply reaching audiences based on location or is it more than that? Well, we have some thoughts on the topic and will be revealing our perspective and the research that backs it…

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March 7, 2014

Top 5 Local Ad Stats of the Week: Location

This week we focus on the foundation for all local searches: location.  From a consumer’s willingness to share his or her current location with companies to searching on a map, location is the foundation of what makes a search local. Studies show location-based searches make up a significant piece of the entire search pie.  Based…

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March 3, 2014

LSA|14 Speaker Spotlight: Gian Fulgoni, comScore Co-Founder and Chairman

Today’s Speaker Spotlight features Gian Fulgoni, co-founder and chairman of comScore.  Gian will be a keynote speaker for the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to his session. Gian brings a wealth of insights from comScore’s massive research database and will provide some local…

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February 14, 2014

Top 5 Local Ad Stats of the Week: Mobile

Today we’re excited to launch a new weekly series in which we’ll highlight five compelling pieces of data and research about the fast-changing local advertising and marketing space. This inaugural week we focus on mobile, where we’re seeing growing consumer usage and engagement when it comes to local activity and actions. Here are just a…

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August 22, 2013

SoMoConf: comScore Provides Audience with Media Usage Stats, TV is Still King

Gian Fulgoni, co-founder of comScore, started his session by talking about how the purchasing funnel has dramatically changed.  The traditional funnel was linear starting with awareness, then interest, then desire and ending with action.  Today the purchasing funnel is more like a flight map in that there are so many different places for consumers to…

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July 19, 2013

Gordon Borrell: Mobile – The New Path to Traditional Media

Gordon Borrell, CEO of Borrell Associates, is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local…

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July 17, 2013

SoMoConf to feature sessions with Google, Facebook, YP, comScore and More

When putting together the agenda for the upcoming Social + Mobile: Show Me the Money! conference with Borrell Associates and the Local Media Association, we wanted to focus on revenue generation.  We see some huge opportunities waiting for local media organizations to take advantage of, specifically with social and mobile outlets.  We were able to…

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May 2, 2013

New Report Demonstrates Need for Local Businesses to Re-evaluate Mobile Strategy

As mobile plays an increasingly central role in the local search experience, we need better insights into how consumers are using non-PC devices to find neighborhood business information so that local search marketers can leverage trends in the space. I’m pleased to announce that today the Local Search Association is releasing our new Local Mobile…

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December 6, 2012

Day 2 at the BIA/Kelsey ILM Conference

After a “musical” networking event Tuesday night that kept everyone entertained, Day 2 of the BIA/Kelsey ILM Conference kicked off yesterday with several strong presentations, including an interview with Google’s Todd Rowe and a keynote by CityGrid’s Jason Finger. My favorite panel, “Search for It! Local Online Retail Innovation,” featured a great group including comScore’s…

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December 14, 2011

BIA/Kelsey ILM West ’11: ‘The Data on Local Usage’

In a research presentation yesterday entitled “The Data on Local Usage,” Gillian Heltai, senior director at comScore, provided a great overview of current consumer trends in mobile. As Heltai noted, small businesses today are overwhelmed by local advertising opportunities, so our industry has a major opportunity to provide guidance on their marketing strategies – especially…

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