April 26, 2016
We’ve reported before that SMBs express skepticism at whether digital advertising really works, but apparently it’s not just SMBs that need proof of ROI. Big brand Chobani (greek yogurt) questioned whether their search advertising efforts impacted in-store sales. They decided to definitively find out and partnered with Yahoo for help in tracking whether ad impressions…
June 25, 2014
Today we hear from NinthDecimal (formerly JiWire). NinthDecimal is a mobile audience intelligence platform building a comprehensive understanding of people by connecting their digital and physical lives. Ninth Decimal’s precision, scale, and advanced data science enables the most accurate understanding of audiences, providing clients with actionable insights and massive campaign reach that drive meaningful business results….