There’s no shortage of news on this blog about Yellow Pages Group’s extensive push into digital this year. YPG—which rebranded in March touting its “evolution into a performance media and marketing company”—has made several major moves, including purchasing online directories 411.ca and Canpages.ca and vertical websites RedFlagsDeals.com and CanadianDriver.com, integrating new Facebook social plugins on…
One week after introducing a new rebranding and expanded digital and mobile offerings, Canada’s Yellow Pages Group (YPG) announced a major acquisition today that CEO Marc Tellier said “will accelerate our business transformation to the digital world.” In a press release, YPG said the company had acquired Canpages, a Canadian local search and directories publisher….
Last month, we shared news that Canada’s Yellow Pages Group (YPG) said it was planning a digital makeover. This morning, the company came through on its promise, introducing a new logo and a new advertising campaign designed to showcase the company’s “evolution into a performance media and marketing solutions company.” In a news release, YPG…
A digital makeover is on the horizon for Yellow Pages Income Fund, the Canadian Yellow Pages provider, according to The Canadian Press. In an interview with the outlet, president and CEO Marc Tellier said the company is, “going to look at repositioning our brand, repositioning the logo to be more representative of this new digital…
Here’s an interesting story from our Yellow Pages friends up north: Yellow Pages Group, a leading Canadian local commercial search provider, announced this week that it has purchased Restaurantica.com, a popular restaurant and dining online community. The move is the latest in a growing trend among Yellow Pages companies towards developing or acquiring new online…
For years, small and mid-sized businesses have relied on Yellow Pages to attract new local customers. And under a new partnership announced in Canada this week, businesses can continue to count on Yellow Pages as their guide to reaching the growing number of potential customers using local online search. On Wednesday, Canada’s Yellow Pages Group…
Yellow Pages Group, the largest Canadian Yellow Pages company, rolled out a new mobile search application this week that brings Yellow Pages listings to iPhone and Blackberry mobile devices. The new app, called YellowPages.ca, comes packed with features. Blackberry and iPhone users can now search for local business listings on their mobile devices, save those listings…
