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Posts Tagged ‘campaign’

October 11, 2013

hibu Launches New Advertising Campaign: ‘hibu. Made for Business’

hibu, the UK-based local search provider and parent company of Yellowbook in the U.S., is launching its first advertising campaign since rebranding last year. The ten-week multi-channel campaign, entitled “hibu. Made for Business,” is focused on “helping small and medium size enterprises (SMEs) compete with big business in the battle for mobile and online customers…

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July 24, 2012

New Advertising Campaign Highlights Superpages Mobile App

SuperMedia just rolled out a great new campaign for its award-winning Superpages Mobile App. The multichannel campaign, dubbed “The Wheel,” focuses on the app’s animated wheel feature, which allows users to spin to find the most up-to-date information on local businesses including restaurants, retailers and services. As you may remember, the Superpages Mobile App won…

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October 20, 2010

Yellow Pages Group: ‘Allow us to (re) introduce ourselves’

This year, we’ve blogged frequently about ongoing digital transformation and growth at Yellow Pages Group in Canada. Since rebranding in March as “a performance media and marketing company,” YPG has made several major moves, including purchasing online directories 411.ca and Canpages.ca and vertical websites RedFlagsDeals.com and CanadianDriver.com, integrating new Facebook social plugins on its flagship…

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January 8, 2009

YPA on Huffington Post: What We Learned From the Election

I wanted to share a piece that I authored on Huffington Post today about lessons businesses can learn from the presidential campaign (Ad Tactics: New and Old Mix It Up in 2008, But What Did We Learn?): “The 2008 election has forever changed political campaign management, but the implications go far beyond politics. There are…

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