Like many of you, I’ve been watching Google’s foray into the social media space closely. Today we can finally have an answer on what opportunities Google + will initially provide for local businesses. According to The Official Google Blog, Google is now allowing businesses, brands, places, and other entities to participate in its Google+ social…
Here’s a roundup of major stories making headlines this week in the local search space. Google+ Projected to Become No. 2 U.S. Social Network Google+ may grow to claim 22% of online U.S. adults in a year, passing Twitter and LinkedIn to become the second-most popular social network after Facebook, according to a new Bloomberg/YouGov…
As Apple’s iPad continues to gain popularity worldwide, Canada’s Yellow Pages Group announced this week that it is the latest Yellow Pages company to introduce a free iPad app. Previously, Yellowbook, Avantar, and Yellow Magic introduced new apps designed for the tablet device. YPG’s app—which comes on the heels of the company’s announcement in May…
Each month, we highlight Yellow Pages headings that are most popular with consumers during particular times of the year. While some headings references stay relatively stable year-round (i.e. “veterinarians”), others like “caterers” experience seasonal spikes around major events like holidays, wedding season and graduations. One thing I find particularly interesting about catering advertising is the…
Yesterday we released new data from Burke that showed both strong reach and trust for Yellow Pages products. I thought today I’d explain a little bit more about how and why we collect these data. YPA has conducted research to understand consumer use of our products for years. We make these data available to our…
