March 7, 2017
Bluetooth beacons. Apple iBeacons. Google Eddystone beacons. Beacons are the proximity marketing technology that will push the right advertisement to the right customer at the right time. Right? For nearly four years now, we in the industry have been bombarded with beacons, both figuratively and literally. I say literally because beacons are constantly transmitting Bluetooth…
December 12, 2014
Beacons are sometimes misunderstood as instruments of “surveillance,” capable of tracking smartphone owners’ movements without their awareness. This is incorrect. Because of misconceptions like this, we partnered with the Future of Privacy Forum to release a simple and concise primer that explains how the Bluetooth devices work and how privacy friendly controls ensure user control….