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Posts Tagged ‘Axiom Sales Force Development’

April 15, 2013

‘Search Starts Here’: Sales Differentiation in a Hyper Competitive Local Media Market

Bob Sanders, president and COO of AXIOM Sales Force Development, believes that sales teams must invest in their own people. In order to realize success, Bob thinks local marketing companies must not only invest in new products and innovation but also in developing and teaching their sales force to adapt to the evolving landscape. A…

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January 18, 2013

Suzanne Franks: ‘Need Satisfaction Selling’ – A Sales Methodology of the Eighties

Today’s guest blogger, Suzanne Franks of  Axiom Sales Force Development,  has over 20 years of sales and marketing experience in local media. She began her career at Young & Rubicam in New York City as a media planner and buyer. She joined Verizon, which became Super Media, and began her service helping small & medium sized…

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September 17, 2012

SMB Digital Marketing 2012 – Axiom’s COO Bob Sanders to Small Business: “What is the Negative Impact You Want to Eliminate?”

  This morning started off with a great line-up of speakers in a special preconference workshop, Building a Winning SMB Sales Organization. Bob Sanders, president and COO of Axiom Sales Force Development kicked off the presentations with a thought provoking segment tracing the evolution of sales from the “peddler”, through needs-based sales, to the current…

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June 7, 2012

Sales Training vs Product Training

Tony Lannom, Regional Manager at Axiom Sales Force Development, has over twenty-five years of sales and sales management experience in a broad range of industries including software, electronics, and communications. I started this morning just like any other: with cup of coffee in hand, I begin reading my emails. The first email I came across…

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April 24, 2012

Earning the ‘Trusted Advisor’ Role Requires Sales Team Coaching

Bob Sanders, president and COO of Axiom Sales Force Development, kicked the morning off with a breakout talk on the importance of coaching in our sales organizations. Sanders says that, in today’s environment, customers can get more information about what we might be able to do for them then they ever have before. “Unfortunately for…

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