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Posts Tagged ‘automation’

March 24, 2016

Webinar: Why Marketing Automation is the Future of Local Sales

Please join the Local Search Association (LSA) and Vendasta for an exclusive webinar presentation next Thursday, March 31 from 2:00 pm – 3:00 pm ET. Traditional sales models, in person or over the phone, are facing growing challenges when trying to reach local businesses. Customer acquisition costs are high and a one-size-fits all approach is falling…

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December 1, 2014

Acquisio and Pricing Engine Optimize SEM Budgets via Automation

During last week’s webinar, Acquisio and Pricing Engine talked about how automation has helped drive down costs and improve efficiency of local search engine marketing (SEM) overall. More specifically, they explained how automation has made it more feasible for SMBs with very limited ad budgets to profitably implement an SEM strategy. The companies have partnered…

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July 30, 2014

LSA Member Innovation in Local: Acquisio

This week we hear from Acquisio, a high-powered ad management technology that enables digital and local search marketers to optimize their search campaigns and report on social, mobile and display initiatives, all in one easy-to-use dashboard. With more than 90 Google Channel Partners and 500 agencies using the platform, Acquisio has allowed companies to automatically track,…

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July 23, 2014

Automated Tools To Help Local Businesses Tackle Online Marketing

In my Local Search column on Search Engine Land this month, I talk about the growing promise of automated local marketing solutions in providing local businesses and marketers with faster, more reliable and more cost-effective service. Marketers are increasingly turning to automation to help them better achieve a variety of advertising objectives. According to a…

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July 23, 2014

LSA Member Innovation in Local: MatchCraft

This week we hear from MatchCraft, a search marketing technology company that supports publishers and local advertising companies around the globe. The company’s AdVantage platform is a fully automated SEM solution that delivers campaign results with little to no human intervention and works to drive ROI for campaigns of any size – including micro-budgets of $100 (or…

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June 23, 2014

Automation is Transforming Local Advertising for the Better

These days, many SMB owners struggle with building an effective presence for their business across the growing number of local media platforms. There’s no question that local advertising providers are working hard to help SMB owners overcome the challenges of creating and implementing an integrated approach. However, the costs associated with maintaining labor-intensive management platforms,…

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May 30, 2014

Top 5 Local Ad Stats of the Week: Automation

Selling new digital marketing solutions to SMBs has proven difficult for a variety of reasons – many of which boil down to price.  Many SMBs have limited advertising budgets, which are hard for local advertising providers to reconcile with their costs of doing business. But automation is helping to change that. Automating workflows and ad…

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April 16, 2013

‘Search Starts Here’: Panels Debates Automation for SMBs and National Brands

Our morning panel had a spirited discussion about the role of automation in local marketing campaigns.  Joining us for the talk were Pete Gombert from Ballihoo; Howard Lerman from Yext; Ben Gibson from AdMax Local, The Search Agency, Inc.; and Paul Wicker from Kenshoo Local. The panel discussed the need for automation vs. the importance…

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