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Posts Tagged ‘AT&T Interactive’

May 10, 2012

AT&T Advertising Solutions and AT&T Interactive Officially Become YP Holdings

YP Holdings LLC (YP), which combines the assets of AT&T Advertising Solutions and AT&T Interactive, officially launched following the acquisition of a controlling interest in YP by Cerberus Capital Management. The new company, which will be based in Tucker, Georgia, will publish the iconic Yellow Pages and operate YP.com, the top-rated YPmobile app, and the…

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April 26, 2012

AT&T Interactive’s Local Insights Report Lists Top Local Search Cities and Most Popular Categories

Last week, AT&T Interactive released the first quarter 2012 edition of its Local Insights Report. The report, which analyzes data from 528 million searches and 10 billion impressions across the YP Local Ad Network’s online, mobile and IPTV platforms, offered an interesting look into the rapidly evolving local search space. Among many highlights in this…

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April 23, 2012

‘Search Starts Here’: Local Mobile Innovators Discuss Success & Best Practices

Three local mobile innovators participated in a great discussion this morning on their successes in the mobile space and offered valuable best practices recommendations for otherslooking to build opportunities in the area. BIA/Kelsey analyst Mike Boland kicked off the session “The Local Mobile Ecosystem – Where are the dollars?” by highlighting the growing intersection of…

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April 9, 2012

AT&T Sells Majority Stake of Yellow Pages Units to Cerberus Capital Management

AT&T announced plans this morning to sell a majority stake of its Yellow Pages business – including AT&T Advertising Solutions and AT&T Interactive – to private-equity firm Cerberus Capital Management LP for $950 million. AT&T, which is reconfiguring its business to focus on wireless, will maintain a 47% ownership stake in the new independent company,…

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March 5, 2012

AT&T Interactive: Availability of Menus Plays Key Role in Local Restaurant Searches

AT&T Interactive recently announced some interesting stats about the positive impact that the addition of menus to its local restaurant listings is playing in driving hungry consumers into area eateries. The company, which partnered with New York City start-up SinglePlatform last year to add the menus of more than 300,000 restaurants to YP.com and its…

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January 12, 2012

AT&T Interactive Kicks Off YP Developer Challenge

Earlier this week, AT&T Interactive launched a new YP Developer Challenge. The contest encourages app and web developers to exercise their creativity by using YP APIs to create innovative local apps. Contestants have the opportunity to win $5,000 and a sponsored trip to the SXSW trade show (March 12-15, 2012) in Austin. The Developer Challenge…

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December 13, 2011

AT&T Interactive Launches Reseller Program; SuperMedia Joins as First Partner

In a joint press release this morning, AT&T Interactive and SuperMedia announced an agreement for SuperMedia media consultants to offer YP.com subscription-based advertising products nationwide to small businesses beginning in the first quarter of 2012. SuperMedia will serve as the first premier channel partner to join AT&T Interactive’s new YP Authorized Reseller Program. According to…

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September 20, 2011

#DMS2011 Interview with Todd Rose, AT&T Interactive

BIA/Kelsey’s Charles Laughlin interviewed Todd Rose, VP, Business Development, AT&T Interactive, who is part of the team rolling out AT&T’s Deal of the Day offering. AT&T initially launched daily deals in three markets – Atlanta, Dallas and Los Angeles – and hopes to expand to 10 this quarter. Rose said that the unique advantage of…

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July 22, 2011

AT&T Interactive Launches New In-App Local Ads

One of the major highlights of our newly released “State of Local Search” study is the fast-growing role that mobile search – and mobile apps in particular– are playing among consumers searching for local content. In yet another example of our industry’s anticipation of and reaction to the latest consumer trends, AT&T Interactive this month…

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October 20, 2010

AT&T Interactive’s YPMobile App for iPad

This week, we’ve spent time covering the iPad and tablet devices and the opportunities they provide the Yellow Pages industry to deliver new leads for our local business clients. One company that is leading Yellow Pages’ expansion onto the iPad is AT&T Interactive. AT&T’s free iPad offering, YPMobile App for iPad, provides users with a…

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