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Sustainability Report: Yellow Pages Use 35% Less Paper Than in 2007

Last year we launched our inaugural sustainability report as the Yellow Pages Association. The purpose of this report was not only to highlight our industry’s progress and address common misperceptions, but also to set the stage for where we hope to go. Today, as the Local Search Association, we’re releasing our second annual sustainability report, which for the first time reflects the internationally recognized Global Reporting Initiative (GRI) framework.

Key highlights from our 2011 report include:

  • An upgraded consumer website at www.yellowpagesoptout.com that makes it easier to choose to reduce or stop directory delivery (you can read more about our consumer choice efforts here).
  • Directory paper demand decreased an additional 8.1% in 2010, totaling nearly 35% in paper reduction since 2007.
  • Directory recovery rate increased to 36.9% according to the latest Environmental Production Agency data. This figure is up from 21.4% in last year’s report.
  • Telephone directories continue to only represent 0.3% of the solid waste stream, significantly less than newspapers (3.2%) and office paper (2.2%).
  • An array of strategic partnerships focused on environmental, economic and social performance.

I’m pleased with these year-on-year improvements, but our work isn’t done. Through the progress of our individual member companies and the innovative ideas put forth by our newly formed Sustainability Committee, I’m confident next year’s report will be even better.

To find out about Earth Day activities happening in your community and to pledge your own act of green, please take a few minutes to visit the Earth Day Network’s Billion Acts of Green website.

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