Survey: Efficiency Driving SMB SaaS Adoption Not Cost Savings

Charles Laughlin lead off with the opening presentation for LSA’s Cloud Adoption Summit today in San Francisco. The title of the session was “SMB Cloud Shift: Why and So What?”

He presented early data from LSA’s second SMB-SaaS adoption survey wave (n=1,000) and set the stage for the remaining sessions throughout the day by raising a number of key questions:

  • Can players now selling marketing leads pivot to selling SaaS?
  • What channels drive scale in a challenging SMB market?
  • Will all-in-one approaches succeed over point solutions?
  • Will success require verticalization?
  • Will a few large players end up dominating the market?


Keep reading on…

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