Archive Launches iPhone App

Yesterday, introduced its new SuperPages Mobile℠ iPhone application allowing access to more than 17 million U.S. businesses for people “on-the-go.”

Available as a free download from Apple’s App Store, it allows local searchers to:

  • Submit user reviews – with a “thumbs up” rating system
  • Locate WiFi Hotspots
  • See the five-day weather forecast
  • Get directions
  • Add photos
  • Take advantage of the new SuperGuarantee℠

Early reviews from industry observers and bloggers have been positive.

Greg Sterling said that “…Idearc has done some novel and clever things with its iPhone offering.”

Mike Boland, program director for The Kelsey Group reports that Idearc is consciously making steps to design “products that are fitting to the form factor and don’t just replicate the online yellow pages experience … This includes utilizing the evolving feature sets of devices like the iPhone.”

Applelinks notes that “Most local search iPhone apps only allow users to read reviews but is one of the few to allow users to submit reviews.”

Boland says that “User generated content will be one of the next big feature integrations for local search app on the iPhone and other mobile devices.”

It sounds like this is just the kind of app that will help Yellow Pages maintain local search leadership in a mobile world, so it would be great to hear from some of you with iPhones – what do you think?

I’m hoping that SuperPages Mobile will be available on my Verizon Blackberry – soon. iPhone App

One Response to “ Launches iPhone App”

  1. Extremely entertaining
    appreciate it, There’s no doubt that your trusty readers would likely want a lot more reviews like that carry on the great content.

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