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Superpages.com Brings Local Search to Twitter

Idearc’s Superpages.com last week launched a local search tool for Twitter users, bringing an advanced solution for finding local businesses to the much-talked-about social networking site.

You can access the Superpages.com tool by following Superpages.com on Twitter at www.twitter.com/sp411.  Superpages.com will automatically follow you back.  Then, you’re ready to search.

To conduct a search, Tweet a direct message to sp411.  Here’s an example: “d sp411 pizza 75261”.

After that, five results are sent back as a direct message.  The direct message will provide the business name, address, phone number, and a link for more information that takes you to the Superpages.com profile for that business.

The feature also provides search capabilities for a host of other useful information:

  • Local Weather: “d sp411 weather Chicago”
  • Movies: “d sp411 movies (street) (city) (state) (zip)”
  • People: “d sp411 (last name, first name OR first name last name) (street) (city) (state) (zip)”
  • Reverse Phone Number Lookup: “d sp411 (phone number)”
  • Walking or Driving Directions: “d sp411 (walking directions OR directions) from (address 1) to (address 2)

It’s pretty easy and fun to use, and it integrates very nicely with existing Superpages.com information, which has everything from hours of operation to user reviews for businesses.

This announcement is a great example of the ongoing work at Yellow Pages companies to innovate new products that help businesses generate sales leads and diversify the mix of search tools available to consumers.  Until now, we’ve really only talked about Twitter’s potential role in local search but hadn’t seen any practical application of it.  Now, Yellow Pages companies have jumped on the opportunity that Twitter offers and I can’t wait to see where it goes from here.

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