SuperMedia and Dex One Announce Cross-Distribution Agreement for Online Properties
September 8, 2010 | Contributed by: Stephanie Hobbs
On the heels of Dex One’s announcement last week that it has expanded its partnership with Yahoo!, the company joined with SuperMedia today to announce a cross-distribution agreement that allows both companies’ advertisers to have their business profiles and other enhanced content appear on both DexKnows.com and Superpages.com.
This exciting partnership represents the growing importance that Yellow Pages companies are placing on expanding digital opportunities for both advertisers and consumers.
According to the release, the agreement will add value to advertisers’ listings by extending their reach to potential customers and increasing the ability to generate quality leads. For consumers, the agreement will provide access to more comprehensive and relevant local business information, regardless of whether consumers are searching DexKnows.com or Superpages.com.
I couldn’t be more thrilled about two of our members joining together to provide increased value for local businesses and consumers. Partnerships like this one—as well as others, such as The Berry Company’s reseller agreement with AT&T’s YP.com—also illustrate the benefits that working together can provide for our entire industry.
Here’s to a productive partnership!