Summer Offers Variety of Co-op Opportunities for Local Advertisers
May 24, 2017 | Contributed by: Tim Brennan
With Memorial Day Weekend already here, more and more consumers are planning summer projects and getting into vacation mode. With co-op advertising, that gives us a raft of new things to focus on and new brands to explore. Think of the things folks do in the summertime and then focus on the brands of products that exist in that area.
Summer Road Trips: Lots of tire brands count on road trips and several have promotions available to help their dealers get the word out. Brands like BF Goodrich, Michelin, Goodyear, and Hankook all have sales promotions going on through the month of June with special offers on replacing your set of tires. Lucrative co-op offerings as well that can pay up to 100% of the ad costs.
Pool Time: While there are a few pool brands that offer co-op to its dealers, the easier co-op to discover lies in the chemicals and products to help keep that pool looking good. Brands like AquaBot, Hayward, and Zodiac with their automatic pool cleaners are a hot topic right now. And don’t forget the pool chemicals with products like Bioguard and Baquacil that have solid co-op offerings as well.
Bar-B-Que: Nothing says summer better than grilling outdoors and most of the grill brands have advertising programs to support their local dealer base. Companies like Broilmaster, Big Green Egg, Dimplex, and Weber have programs to keep your customers top of mind when somebody’s grill needs replacing.
Come the end of June a bunch of seasonal plans will expire and the earned co-op will simply disappear. One of the brands whose co-op plan expires at this time is Costa Del Mar Sunglasses. Take note of that one and get your local dealer to run some Father’s Day promotion before their co-op expires.
Other brands of note with expiring co-op in June include Amarr Garage Doors, Arctic Cat ATVs, Aveda Beauty Care, Briggs & Stratton Generators, Do It Best Paint, Flexsteel Furniture, Honda Outboards, Jayco Rvs, Karastan Carpet, Mohawk Carpet, Nikon Cameras, Oreck Vacuums, Snapper Lawnmowers, Stainmaster Carpet…
It should be a busy month for you. Go sell something!
Click here to see how LSA can make co-op advertising a simple, revenue-driving strategy for your local media and marketing company.