Study: U.C. Berkeley Finds Mobile Users Leary of Sharing Information
July 25, 2012 | Contributed by: Stephanie Hobbs
A new study from U.C. Berkeley’s Center for Law and Technology found that U.S. mobile subscribers consider information stored on their mobile phones to be private.
According to the report, U.S. mobile users “overwhelmingly reject several types of data collection and use drawn from current business practices.” Specifically, many consumers reject the collection of contact lists stored on the phone for the purposes of tailoring social network “friend” suggestions and providing coupons, the collection of location data for tailoring ads, and the use of wireless contact information for telemarketing, even where there is a business relationship between the consumer and merchant.
With geo-location apps and targeted ads becoming more popular in local search, this study provides some important insight for all of us. While we continue to innovate the mobile space and create exciting new offerings for advertisers and consumers, we also need to be conscious of privacy standards and keep consumers informed on how we’re using their information.
Do you agree with the study’s findings?
You can find the full study from U.C. Berkeley here.